I'm Freaking Out—These Fall Finds From H&M, Zara, and Shopbop Are Too Good

We're only a few days into August, yet my mind has been consumed by fall fashion. I'm sorry to all the summer lovers—I just can't dress like my true self when I'm simultaneously trying not to melt into a puddle of sweat. The thought of sweaters, boots, and jackets will always make my heart sing, and I'm not afraid to admit it. My favorite retailers seem to agree with me, as there's been an overload of stellar fall items hitting the new-arrival pages of H&M, Zara, and Shopbop. I may have had a little too much fun during my market research, as a few items ended up making their way to my personal shopping cart. 

If you're also impatient like me, you'll want to take a look at the shopping list below. Fall will be here sooner than you think, and with the picks coming your way, your wardrobe will certainly be prepared. Keep scrolling to kick-start next season's shopping.

H&M

Zara

Shopbop

Next, Get Ready: These 6 Street Style Trends Will Be Everywhere This Fall

Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.