This Is the Trick to Finding the Most Expensive-Looking Pieces at H&M

As a fashion editor, there’s a few tricks I have up my sleeve for shopping the high street. There’s so many expensive-looking gems to be found, after all—you just have to know where to look for them. H&M is one of my regular haunts when I’m looking for affordable but chic wardrobe pieces to top up my collection, and although its new-in sections are full of trend-focused buys that are at risk of being worn for one season and then forgotten, there are some insider hacks I use to shortcut my way to the better investments.
One of those is to look at the premium section first— here you’ll find the best fabrics and most thoughtful designs. Another thing I do is bypass the trend sections and make a beeline for the minimalist classics. Recently, as I was scrolling through doing just this, trying to pinpoint the most expensive-looking buys for my weekly high street column, I noticed there was one common denominator between all the polished pieces I was drawn to in H&M’s latest drop. They were all shades of white, from creamy oat to pristine brights. I quickly filtered my search to focus on just these and uncovered a treasure trove of expensive-looking pieces without having to trawl through the rest of the site to find them.
I’ve always thought dressing in white is a sure fire way to look rich— at least, it looks like you can afford endless dry cleaning bills, anyway. So it makes sense that I was drawn to these fresh pieces when searching for elevated staples to uplift our summer wardrobes. Not to mention there’s nothing easier (or chicer) in summer than throwing on a white dress.
Now that I’ve let you in on my secret for shopping the best pieces at H&M, keep scrolling to shop the new-in white pieces that stood out to me most…
Shop H&M's Best White Pieces
Wear this as a dress in the high summer heat, and over trousers as we head into autumn.
H&M's linen trousers are like literal gold dust right now. Get these before they're gone.
From the premium edit, these silk shorts strike the perfect balance between polished and relaxed.
I have it on good authority that this dress is selling like hot cakes in all colours.
I love a good basic and the buttons on this tank add just the right amount of interest.
Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week
Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her top-selling column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily interned at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she managed the fashion team and travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.
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