H&M Trends 2021: The Buys That'll Dominate This Year

last updated 19 July 2021

As you know, H&M is one of the best high-street stores for not only identifying trends but starting them too. After a very successful spring, in which more H&M cult buys were born than ever before, if its latest drop is anything to go by, the high-street hot spot looks set to continue leading the affordable-style charge into summer, too.

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You need only browse a few rows in its new-in section to be presented with just about every new-season trend going—at least, the ones most suited to this time of year. From must-have tank tops and tailored trousers to expensive-looking shoes and the co-ord that takes 30 seconds to style, there are so many ways you can refresh your wardrobe without having to website-hop. Keep scrolling to shop the H&M trends 2021 has to offer right now.

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1. SUMMER TOPS

The humble summer top continues to reign supreme at H&M this summer. Choose between racerbacks, statement silhouettes or more classic fits—they are all sure to be warm-weather fail-safes.

Shop the trend:

H&M

Lyocell-Blend Top

H&M

Knitted Silk-Blend Strappy Top

H&M

Ribbed modal Vest Top

H&M

Drawstring Vest Top

2. WIDE TROUSERS

Wide-leg trousers are one of the biggest trends of spring 2021, and naturally, H&M is already leading the charge with its edit of loose trousers.

Shop the trend:

H&M

Wide Trousers

H&M

Cropped Pull-on Trousers

H&M

Wide Trousers

3. CHUNKY SANDALS

All too often, the high street overcompensates on its affordable sandals, adding unnecessary details to make them more interesting. However, H&M's current edit of chunky sandals is one of the chicest we've ever seen from the brand and will help carry you through the remainder of the year.

Shop the trend:

H&M

Chunky-Soled Slides

H&M

Slides

H&M

Braided Leather Sandals

4. SHADES OF PINK

Pink is set to be one of the top colours to wear this season and is already making an impact on H&M's new-in section. The must-have item has to be its powdery shacket, which is beyond cool paired with chunky trainers.

Shop the trend:

H&M

Long Denim Shirt Jacket

H&M

Oversized Jacket

H&M

Jersey Dress

5. SHORTS SETS

H&M's summer shorts are always impressive, and this season is no exception. We're falling hard for the brand's shorts-and-top pairings, which not only look good but also take 30 seconds to style.

Shop the trend:

H&M

Lyocell-Blend Shorts

H&M

Linen Shorts

H&M

Linen-Blend Shorts

6. LINEN SEPARATES

Last year, H&M sold out of a particular pair of linen trousers, and this year, they're back with plenty more warm-weather winners via loose shirts, cute dresses and smart tailoring.

Shop the trend:

H&M

Linen Shirt

H&M

Sleeveless Jacket

H&M

Long Lyocell-Blend Dress

7. MINISKIRTS

Mini hemlines are making a splash on the fashion scene this season, and H&M already has some of the best options out there. As we head into autumn, wear with opaque tights and chunky loafers for maximum It-girl appeal.

Shop the trend:

H&M

Denim Skirt

H&M

Short Satin Skirt

H&M

Jersey Skirt

This post was originally published at an earlier time and has since been updated.

Next up, the biggest autumn/winter 2021 fashion trends to know.

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Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.