When it comes to discovering this season's It products, at Who What Wear we all agree that Instagram is a great source of inspo. Whether it's a fabulous trench or a chic pair of knee-high boots, there's no shortage of cult items to be found. Something that doesn't happen all too often, however, is when these popular pieces all end up being from the same brand. Luckily for us high-street lovers, this is exactly what's happening right now thanks to one of our favourite brands, H&M.
Who What Wear UK's shopping editor, Florrie Alexander wears H&M's wide high jeans.
The new-season offerings are some of the best we've seen from the high-street hero in a long while, and we're not the only fans. We keep spotting some of the most stylish people we know out and about in H&M's new designs, not to mention how quickly the brand's best pieces are selling out these days. Scroll down to discover the seven trending H&M pieces that we genuinely think are well worth investing in for the months ahead.
Shop H&M's Trending Buys:
1. Trench Coat
This trench has shot straight to the top of my wish list this week.
This one is also available in black.
How sleek is this cropped iteration?
2. Loafers
For an elegant touch to your capsule wardrobe.
This suede brown pair make for the perfect trend-led addition to a classic outfit.
Simple, but so very effective.
3. Wide-High Jeans
The white are so perfect for the upcoming spring season.
The perfect silhouette—and they come in a number of different lengths too.
This ultra high pair looks just as versatile.
4. Wool-Blend Outerwear
I can't believe how luxe this cropped jacket is—and it's perfect for the transitional season thanks to its shorter length.
You can't go wrong with a classic camel cost.
Navy is just as versatile as black.
5. Tote Bag
I'd wear this to the office, casual days out, dinner dates and more.
A chocolate suede tote screams chic.
A designer-looking tote for under £40.
6. Fine-Knit Cardigan
The classic black makes n easy layering piece.
French-girl approved.
The short-sleeve fine-knit cardi is the newest to the collection.
7. Wide-Leg Trousers
How chic are these trousers? They're premium quality, too, so they will long be a go-to in your closet.
These classic trousers are available in sizes 4-22.
Great for in or out of the office.
8. Rib-Knit Dress
Our editors couldn't get enough of this dress last year, and this winter is no exception.
I love the version with the collar.
This cream mini is so versatile.
9. Knee-High Boots
These glossy boots will look perfect with a cream knit dress.
These might seem expensive for H&M, but they are from the brand's premium selection, made from 100% good-quality leather.
For those of us who prefer a flat sole.
This story was originally published at an earlier date and has since been updated.
-
Stop Right There! These Gorgeous H&M and Zara New Arrivals Are Bound to Sell Out SoonThe only spring shopping list you need.
-
I Give This $35 Designer-Passing H&M Cardigan One Week Before It's Sold OutGuaranteed.
-
6 Fall 2025 Runway Trends I Already Found at Zara, H&M, and MangoAffordability's never looked so good.
-
I Just Saved $360 by Purchasing These New H&M Flats Instead of the Designer Pair I Originally WantedTalk about a win.
-
The $25 H&M and $50 Zara Flats I'm Buying Because This Shoe Trend Is Suddenly EverywhereIt's good enough to buy in multiples.
-
I Shop for a Living—30 J.Crew, Zara, and H&M Items That Will Elevate a Spring OutfitThese are all so chic.
-
These New $25 H&M Shoes Are as Chic as the $700 Designer Pair I WantI bet they'll sell out before April 1.
-
This $45 Waisted Cardigan From H&M Is a Compliment MachineEvery elegant person needs one.
