The Secret H&M Trend Section I Tell All My Friends to Shop From
I'm not one to gatekeep, but I do pride myself on the fact that I can source the chicest H&M products, period. Do I have a dirty little secret that helps me do so? Yes, but up until now, I told no one about it. Well, you know what they say—new year, new me—so with that in mind, I figured the jig was up. There is one section on H&M's site that lends me the kind of curated edit I crave while shopping. This section is called the Trend Edit and can be found under the Trending Now tab.
Here, you will find an array of elevated basics, current trends, and more. While I wouldn't necessarily encourage you to solely shop within this section on H&M's site, I would nudge you to start there and work your way out. It's a great place to rely on when you're in need of those quality wardrobe basics, trends that aren't too over-the-top, and pieces that legit look triple the price.
Below, shop my current edit of the best pieces available from H&M's Trend Edit.
You will never regret having a simple pair of black trousers in your life.
Next: We're Fashion Editors, and We Predict These 7 Trends Will Define 2022
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
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