Go Off, H&M—35 New Arrivals That Look Like They Cost $500+ But Actually Don't
Between long weekends away and international summer vacations, my budget for clothing isn't quite as flush as I'd like it to be, especially since I'll need plenty of photo-worthy looks to accompany me on my adventures. Alas, that's never stopped me from putting together plenty of outfits that, although not pricey at all, look extremely expensive. It's a life hack I've acquired over my 26 years—one that I'm all too happy to share.
Ultimately, my best tip for looking rich on a tight budget is—drum roll, please—H&M. And this month's new-arrivals section has looked especially lavish. From elevated LBDS and structured suiting to swimwear, the 35 pieces ahead appear to be worth upwards of $500, yet none cost more than $200. Don't worry—I won't tell if you won't.
I've seen this exact same shirt from other brands for triple the price.
I would have thought this stunning ribbed dress cost at least $100 more than it does.
The perfect summer blouse, found.
Shop the matching Eyelet Embroidery Skirt ($40).
Buttery.
Shop the matching Bikini Bottoms ($11).
Every designer swimsuit looks just like this but costs way more.
Shop the matching Bikini Bottoms ($11).
Coming up: Zara's, H&M's, and Mango's Swimwear Goes Hard—39 Styles I'm Buying, Like, Now
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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