H&M's Newest Items Are Actually Perfect—33 I'm Texting Everyone I Know About
Given the enormous red sale banner on the homepage of H&M's website, I got distracted during my weekly crawl of the brand's new arrivals and almost completely forgot to check them out. Luckily, I fought the urge to scroll through the sale for the umpteenth time, because a few clicks away were hundreds of new items that are as close to perfect as a wardrobe item can get, especially when the max price is $100.
This week, in addition to plenty of fresh discounts, H&M dropped a bevy of summer arrivals that demand your immediate attention. So it's no wonder that I've already texted half of my contact list about them and decided to write this dedicated story. Tube dresses, linen trousers, eyelet tops, minimal sandals, and more—it's as if H&M saw my extensive wish list for the season and said, "Make it." Before everything inevitably sells out in seconds (but actually, this will happen), scroll down to shop H&M's newest items.
This suit will be gone by Friday—guaranteed.
Shop the matching Linen-Blend Dress Pants ($75).
I can so see Kate Moss wearing this dress back in 1995.
Coming up next: It's Giving Dated: 7 Spring Trends I'm Pressing Pause on and 7 I'm Not
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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