Trust Me—No One Will Believe These 5 Things Are From H&M

Teams around the world are now using Slack channels and Zoom meetings to keep things ticking, and if you looked in our Who What Wear UK Slack channel, you'd see that 50% of it is full of links to products or brands that we've discovered and love. This week, the links being sent around the most were all from H&M, as we've spotted lots of amazing pieces that truly defy their price tags. I personally love the cloud-esque minidress that's £35 and has a real Scandi feel and a crinkled-fabric wrap blouse that comes in a beautiful beige and lime green. The one thing all of these items have in common is their throw-on appeal. From the dresses to the co-ords, these are pieces you can feel comfortable wearing at home but still make you feel more put-together. Without further ado, scrolling to see the five H&M items that no one will believe you found in H&M. 

1. The Dress

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(Image credit: Claire Wakeman)

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(Image credit: Claire Wakeman)

This mini A-Line dress looks like a cloud—pair with chunky sandals or ankle boots to toughen it up. 

2. The Printed Linen Set

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(Image credit: HM.com)

Desmond and Dempsey is one of our favourite pyjama brands and has just launched a timely collaboration with H&M. This shirt-and-shorts set is our favourite of the lot. 

3. The Knitted Co-Ord

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(Image credit: Bubbly Aquarius)

Co-ords are one of the easiest items to throw on in the morning, and we love this striped sailor-style knitted set.

4. Poplin Dress

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(Image credit: Bubbly Aquarius)

When it comes to dresses this year, it's all about comfy oversize smock dresses, and this H&M silk-blend dress ticks lots of boxes.

5. The Crinkle Blouse

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(Image credit: HM.com)

Our weekly columnist Monikh shared this top in her column last week, and she has a knack for finding the most expensive-looking pieces on the high street. The blouse comes in both beige and lime. 

Next up, see our guide to the key trends for spring and summer 2020.

Emma Spedding
Freelance Fashion Editor

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.