I Need These 34 Things From H&M's New Capsule Collection
When anticipating the drop of a new get-it-before-it-sells-out capsule collection, we usually curate 10 or so of our favorite pieces to share with you guys—to which H&M's F/W 18 Studio Collection says, "Ha! Good luck, buddy; just you try and narrow me down!" Put it this way: If you were to co-star in an old Steve McQueen movie that definitely had a scene where you're waiting alone in a diner, it was raining outside, and you were just kind of fabulous, this would be your wardrobe.
The Studio Collection feels cinematic, a modern take on picture-perfect nostalgia. I'm talking turtlenecks, peacoats, heritage knits, pussy bows, high-waisted everything, really good dark denim, this short-sleeve knit top, and that old fall runway collection trick of throwing in a couple of stunningly bright pieces that bring it all to life. There's a black leather aviator jacket that actually made me touch my fingers to my lips and a trench coat so good I'm seriously considering getting it in both colorways.
Having spent the better part of my morning trying to ruthlessly curate a shortlist of favorite pieces, I fold. I simply don't have it in me. Instead, I give you my (not so) shortlist, aka 30-something really, really good things I really had to show you before they sell out. (Did I mention everything is under $399—even the leather jacket?) Enjoy!
Natalie Cantell is an NYC-based style director, creative consultant, and fashion editor, who regularly contributes from Paris. She was the executive director of Who What Wear and Marie Claire’s brand studio until 2023, and now freelances globally on shoots, stories, and special projects.
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