H&M's Spring Edit Literally Just Dropped—25 Items Guaranteed to Sell Out
H&M has burned me more than any other retailer. Too often when I've hesitated before purchasing a piece from the brand, it has sold out. The style and the price point combine to create a perfect storm that consistently leads to sellouts. This, while good for the brand, is a bummer for anyone on the other side of the interaction. Because of this, I've tweaked my plan of action when shopping on the site, which basically means that I don't hesitate when I find something really good—I act.
When I checked H&M's homepage yesterday afternoon and saw that its spring edit had dropped, I immediately began scouring every last page of new arrivals. After shopping a bit for myself, I couldn't possibly go on with my week without sharing the news before its best pieces sold out. Without further ado, scroll down to find my picks from H&M's spring arrivals.
The flouncy sundress you'll wear again and again this spring and summer.
The purposely wrinkled look is everywhere right now, and I'm here for it.
A simple linen blazer will go a long way in your spring wardrobe.
Next up: I Never Wear These Outdated Staples Anymore—9 I'm Buying to Freshen Things Up
Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.
-
Elegant, Rich Looking, and Pretty to a Fault: Meet the Trend Fashion People Are Losing It Over
Myself included.
By Eliza Huber
-
Black Friday Is Almost Here—This Is Everything I'm Loving From Madewell, Revolve, and H&M
Save these styles to shop during Black Friday.
By Chichi Offor
-
J.Lo Wore the Elegant Trend That Makes Every Outfit Look Like It Came From an Audrey Hepburn Movie
From Charade to Breakfast at Tiffany's.
By Eliza Huber
-
I Love Them—I'm Sorry: 36 Elegant Buys on My Fall Shopping List
They haunt me.
By Eliza Huber
-
Meet This Holiday Season's Most Covetable Accessories
Yes, this is a gifting hint.
By Eliza Huber
-
J.Crew Just Launched the Buzziest Collab of Fall, and We Tried It
It's joyous.
By Yusra Siddiqui
-
I'm Thinking Ahead—Here's Everything I Already Know I'll Buy Come Spring 2025
Right off the runway.
By Eliza Huber
-
The Designer Behind Meghan Markle's Wedding Dress Just Debuted a Jewelry Collection at Reformation
It'll go fast.
By Eliza Huber