The 29 Best Pieces at H&M for Women in Their 30s

last updated 6 July 2023

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H&M may have a reputation for being a "young" brand, but I firmly believe there are great options in its stock for people of all ages. (I said the same thing about Zara recently.) The truth is that H&M was one of my go-to brands in my early 20s. Now that I'm in my late 30s, my taste has certainly changed, but brands that have been around for a while, like H&M, have also changed, noticeably making an effort to diversify their offerings.

The great thing about H&M is that there are plenty of basics mixed in with the more trend-forward pieces. My wardrobe tends to be far more classic in my older age, so I appreciate retailers that give options that aren't just here today, gone tomorrow. As you know, the H&M price points are incredibly reasonable, so it's a great place to shop for trends that you want to try without spending a ton.

In case you were wondering what a 30-something fashion editor loves from H&M, here are my picks from the current inventory.

H&M

A-Line Cotton Skirt

This is good enough to order in both colors.

H&M

Oval Sunglasses

I can't get over this $11 pair of sunglasses.

H&M

Textured Jersey Dress

Sign me up for everything that's happening here.

H&M

Double-Breasted Trench Coat

Good affordable trenches are so hard to come by.

H&M

Ribbed Tank Top

This goes with everything, and the reviews are shockingly good.

H&M

Twill Cargo Pants

H&M

Slingbacks

I don't even need to tell you how often you'll wear these.

H&M

Drawstring-Detail Dress

It's not every day you come across a $28 dress that's this elegant.

H&M

Suit Vest

I'm not surprised by how quickly this is selling.

H&M

Crochet-Look Shopper

I searched for "crochet" and stumbled upon this gem.

H&M

Linen-Blend Wrap-Front Skirt

This skirt can double as a chic swimsuit cover-up.

H&M

Crop Top

So good with cargo pants or baggy jeans.

H&M

Baggy Regular Jeans

Speaking of baggy jeans.

H&M

Ribbed Tank Top

This is designed to be worn over and over.

H&M

Patterned Satin Scarf

There are a million ways to wear this.

H&M

Linen Shirt

Give me all the linen.

H&M

Tapered-Waist Shirt

Flattering is an understatement.

H&M

Pajama Top and Pants

H&M is my secret source of cute, affordable pajamas.

H&M

Slingbacks

I love that these don't have metal buckles.

H&M

Knot-Detail Skirt

The glowing reviews don't lie.

H&M

Wide-Leg Pants

These are the perfect fit.

H&M

Cotton Cap

I'm a baseball-cap girl.

H&M

Oversized Poplin Shirt

You can never have too many.

H&M

Satin Skirt

I think we can all agree that this looks expensive.

H&M

Cat Eye Sunglasses

Another pair of sunglasses that literally stopped me in my tracks.

H&M

Rib-Knit Tank Top

This looks surprisingly well-made.

H&M

Braided-Detail Slides

Perfect for vacation.

H&M

Fitted Blazer

Everyone is wearing fitted blazers now, and H&M got the memo.

H&M

Cotton Shorts

I'm having more and more trouble finding shorts that I like, but H&M is making it easier.

Next up, 31 Cute Summer Tops That Are Better Than All the Rest

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Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.