H&M may have a reputation for being a "young" brand, but I firmly believe there are great options in its stock for people of all ages. (I said the same thing about Zara recently.) The truth is that H&M was one of my go-to brands in my early 20s. Now that I'm in my late 30s, my taste has certainly changed, but brands that have been around for a while, like H&M, have also changed, noticeably making an effort to diversify their offerings.
The great thing about H&M is that there are plenty of basics mixed in with the more trend-forward pieces. My wardrobe tends to be far more classic in my older age, so I appreciate retailers that give options that aren't just here today, gone tomorrow. As you know, the H&M price points are incredibly reasonable, so it's a great place to shop for trends that you want to try without spending a ton.
In case you were wondering what a 30-something fashion editor loves from H&M, here are my picks from the current inventory.
This is good enough to order in both colors.
I can't get over this $11 pair of sunglasses.
Sign me up for everything that's happening here.
Good affordable trenches are so hard to come by.
This goes with everything, and the reviews are shockingly good.
I don't even need to tell you how often you'll wear these.
It's not every day you come across a $28 dress that's this elegant.
I'm not surprised by how quickly this is selling.
I searched for "crochet" and stumbled upon this gem.
This skirt can double as a chic swimsuit cover-up.
So good with cargo pants or baggy jeans.
Speaking of baggy jeans.
This is designed to be worn over and over.
There are a million ways to wear this.
Give me all the linen.
Flattering is an understatement.
H&M is my secret source of cute, affordable pajamas.
I love that these don't have metal buckles.
The glowing reviews don't lie.
These are the perfect fit.
I'm a baseball-cap girl.
You can never have too many.
I think we can all agree that this looks expensive.
Another pair of sunglasses that literally stopped me in my tracks.
This looks surprisingly well-made.
Perfect for vacation.
Everyone is wearing fitted blazers now, and H&M got the memo.
I'm having more and more trouble finding shorts that I like, but H&M is making it easier.
Next up, 31 Cute Summer Tops That Are Better Than All the Rest
-
Stop Right There! These Gorgeous H&M and Zara New Arrivals Are Bound to Sell Out SoonThe only spring shopping list you need.
-
I Give This $35 Designer-Passing H&M Cardigan One Week Before It's Sold OutGuaranteed.
-
6 Fall 2025 Runway Trends I Already Found at Zara, H&M, and MangoAffordability's never looked so good.
-
I Just Saved $360 by Purchasing These New H&M Flats Instead of the Designer Pair I Originally WantedTalk about a win.
-
The $25 H&M and $50 Zara Flats I'm Buying Because This Shoe Trend Is Suddenly EverywhereIt's good enough to buy in multiples.
-
I Shop for a Living—30 J.Crew, Zara, and H&M Items That Will Elevate a Spring OutfitThese are all so chic.
-
These New $25 H&M Shoes Are as Chic as the $700 Designer Pair I WantI bet they'll sell out before April 1.
-
This $45 Waisted Cardigan From H&M Is a Compliment MachineEvery elegant person needs one.
