We’re Calling It: This H&M Coat Will Be Your Most Important Buy All Winter
With new restrictions in place across various parts of the UK, relegating socialising to an outdoor only activity, it has never been more important to invest in a warm coat.
Seeing as we will be spending much more time outdoors this winter than in year's past, the entire Who What Wear edit team is keeping an eye out for cosy puffers and down jackets that will enable us to stay toasty outside despite the elements.
Thankfully, H&M's current New In section is filled with jackets and coats that fit this exact brief. In fact, the retailer recently released a knee-length down jacket that looks like it was made for winters spent in the park. Featuring 80% recycled down and 20% feather filling, this coat is sure to keep you warm while running weekend errands or during social coffee catch-ups.
The coat can be paired alongside knee-high boots and trousers for a sophisticated look, but will look equally as stylish when worn more casually with leggings and your favourite trainers.
Keep scrolling to shop the hero coat, as well as a few other warm H&M jackets.
Shop the H&M down coat:
Shop similar:
Next up, the biggest A/W20 fashion trends you need to know.
-
Suddenly, All The Row-Style Girls Are Breaking This Fashion Rule
And you should, too.
By Nikki Chwatt
-
Warning: You'll Regret Not Buying This 2025 Alternative If You Get a Basic Trench Instead
Guaranteed.
By Eliza Huber
-
I'm a Professional Shopper—These Are the 3 Best Categories From the Nordstrom Winter Sale
These chic pieces are selling out fast.
By Jennifer Camp Forbes
-
We're Fashion Editors—Everything We Saw, Wore, Did, and Ate During NYFW
Let's dive in.
By Anna LaPlaca
-
Jenna Lyons's World: Her Go-To Red Lipstick, Her Latest Eyewear Collab, and the J.Crew Pieces She Still Wears Today
A true fashion icon.
By Judith Jones
-
Not Into Trends? Renée Zellweger's Winter Outfit Combo Is 100% Classic
Just as you are.
By Drew Elovitz
-
I Don't Do Maximalism—6 Quiet Luxury Trends That Are Still Cool in 2025
On-trend, not trendy.
By Natalie Cantell
-
This '70s Coat Trend Was on My "Do Not Buy" List Until Bella, Lila, and Taylor Changed My Mind
It's so Almost Famous coded.
By Nikki Chwatt