7 Designer-Passing H&M Pieces London Fashion People Can't Stop Wearing

It would be remiss of me to not mention H&M's stronghold in my wardrobe—and it's clear that the most fashionable people in London feel the same about this high-street brand. Whilst we find our most coveted pieces from a variety of stores, leave it to H&M to offer up pieces that look far more expensive than they are. In fact, it's nearly always in my top three, along with Arket and COS, which is handy, considering they can all be shopped in one place on the H&M website and app nowadays.

This season, I've spotted the same types of pieces appearing all around the streets of London. Whether it's designer-looking jeans, an extremely sleek pair of suede loafers or a well-tailored waisted cardigan, it's clear H&M has winning pieces that aren't going unnoticed. I've felt the same, as my Favourites list is often too full to add to. And with spring and summer styles trickling their way in, I, of course, can't help but compile a wish list for the coming months.

Woman wears brown cardigan and blue jeans

Liv wears a denim outfit from H&M .

(Image credit: @_livmadeline)

With several H&M stores on every major high street in the capital, it's a regular occurrence to see its pieces when you're out and about. But whilst we all eagerly await new edits and collaborations, the latest additions to the main line will most certainly suffice.

There are seven pieces I've clocked as worthy additions that Londoners are stocking up on this season. This includes relaxed white shirts (which will go with just about any look), nipped-in waisted cardigans, barrel-leg jeans, large totes, and the barn jacket—which has taken the UK by storm, let alone London.

So, out of the thousands of new pieces at H&M, here are 7 options we've noticed on the streets of London that won't lead you astray when you're putting together looks this season. Enjoy!

Shop the H&M Pieces Londoners Are Loving Right Now:

1. Barn Jackets

2. Waisted Cardigans

3. Barrel Jeans 

5. Suede Shoes

6. Big Tote Bags 

7. Relaxed White Shirts

This piece was published at an earlier date and has since been updated.

Freelance Fashion Editor

Harriet Davey is a freelance fashion editor who has been part of Who What Wear's extended team since 2017. She previously worked in print at Look magazine and has since worked across print, digital and social for many other titles, including British Vogue, Stylist, Grazia, Refinery29 and Marie Claire. Also a stylist, Harriet has had the pleasure of producing cover shoots and editorials along with commercial shoots for brands including Boux Avenue, Watches of Switzerland, Benefit Cosmetics and Revolution. To add to this, Harriet also works in live TV styling for ITV’s This Morning.

With contributions from