H&M Just Dropped the #1 Collab of Summer, and It's Already Selling Out
I don't know about you, but H&M's new-arrivals page is currently one of my most-used bookmarks. The retailer never fails to offer affordable versions of both trends and basics alike. But H&M's newest launch is particularly noteworthy: The brand has teamed up with model Liya Kebede's label, Lemlem, and the collection is rife with cheerful, colorful summer items.
If you're familiar with Lemlem, you know the brand is famous for its stripes, so the collab has plenty of different variations. Everything is lightweight, easy to wear, and ideal for the warm months ahead. Scroll down to shop the H&M x Lemlem collab before it inevitably sells out.
I wouldn't recommend taking your most expensive jewelry to the beach, but these affordable bracelets are perfect.
Such a cheerful crop top. If you don't want to show too much skin, wear it with a denim jacket.
Next, Everlane's and Madewell's 38 new arrivals are seriously good.
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
-
It'll Be a Miracle If These New H&M Shoes Are Still in Stock When You Press Add to Cart
They'll go fast.
By Eliza Huber
-
Celebs in Their 40s and 50s Are Styling Jeans With This One Sneaker Color Trend
It's probably not what you think.
By Nikki Chwatt
-
Butter! Olive! Chocolate Mousse! 6 Color Trends You'll Be Craving in 2025
Let them cook.
By Ana Escalante
-
Pamela Anderson Wore the Boho Boot Color Trend Everyone Will Wear This Spring
See ya, black and chocolate brown.
By Allyson Payer
-
Shop Now, Apologize Later: These New Winter Finds Will Sell Out If You Wait Another Second
Don't miss out.
By Copelyn Bengel
-
The 30 Items That Will Define Style in 2025
A complete list.
By Eliza Huber
-
This Is the Only Color That Looks Better With Burgundy Than Black—Period
Rich hues unite.
By Copelyn Bengel
-
Here's How Fashion People Are Already Wearing 2025's Biggest Color Trend
It evokes Grace Kelly–level glamour.
By Emma Spedding