My Goal Is to Look Parisian on a $100 Budget—33 H&M Finds That Have My Attention

I just returned from Montréal, and while it isn't Paris, the city's people, streets, and cafés had me itching to channel the French vibe into my wardrobe. It seemed like pure fate when I clicked into an H&M email and saw that the affordable new-arrivals section was full of luxe-looking pieces that captured the essence of Parisian style to the T. I even sent a few items to our editors' Slack channel and instantly received notifications commenting on the product. Wait till you see the tweed ballet flats Associate Director of Special Projects Kristen Nichols loves.

While H&M has many trendy pieces (floral chokers, sparkly dresses, and more), this edit focuses on streamlined and classic items. The French fashion set still loves a trend here and there, so I've made a few exceptions. Many of the pieces resemble ones that have sold out quickly in the past, so I wouldn't wait too long before hitting purchase on something you're really interested in. Keep scrolling for striped sweaters, sharp tailoring, sleek denim cuts, and pretty dresses galore. Here's to cosplaying as a Parisian!

This post was published at an earlier date and has since been updated.

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Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.