H&M Is Having a One-Day Flash Sale—You Know What to Do
H&M already has some of the best prices in the business, but that doesn't mean I won't make a beeline to the brand's website every time they offer a sale. Call me stingy, but it's always slightly painful to purchase anything at full price—especially with inflation!
As a special weekend treat, H&M revealed a one-day flash sale featuring 15% off the entire site until midnight EST tonight. And yes, that also includes pieces that are already on sale. Below, I rounded up my favorite discounted items, ranging from trendy baggy jeans to a timeless white button-up shirt. Scroll down to shop my expert recommendations.
The "East Coast summer" aesthetic is all over TikTok. This $30 dress is the definition of the look.
This story was published at an earlier date and has since been updated.
Next: I've Been Scouring J.Crew's Sale All Day—These Chic Finds Made It All Worth It
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
-
My Friend Wants a Chic Wardrobe—I Sent Her These Early Black Friday Fashion Deals
Discounted gems from Nordstrom, Zara, J.Crew, and more.
By Jennifer Camp Forbes
-
These 25 Incredibly Chic Sale Picks From Revolve Scream Fashion Person
These cool-girl picks are bound to sell out fast.
By Jennifer Camp Forbes
-
I Just Found the Most Luxe-Looking Sweaters From Gap, Madewell, and J.Crew—And They're All on Sale
Up to 50% off.
By Judith Jones
-
Law Roach's World: His New Book, Bag of Choice, and What He Grabs on a Target Run
"[Styling] has made my world so much bigger."
By Jasmine Fox-Suliaman
-
25 of the Best Things on Shopbop Are on Sale for 4 Days—Shop My Urgent Picks
Hurry!
By Allyson Payer
-
Friend to Friend: You're Going to Look Incredibly Chic Wearing These (Sale!) Finds From Madewell, J.Crew, and Banana Republic
Blazers, boots, button-downs and more.
By Judith Jones
-
I Buy All of My Shoes From Nordstrom—29 Pairs I'd Snag During Its Fall Sale
Shoes on shoes on shoes.
By Grace O'Connell Joshua
-
The Internet's Coziest Sweaters Are All on Sale at Anthropologie RN
They're cute, too.
By Drew Elovitz