I Compared 1200 H&M Items, and These Are the Best Bets
H&M currently has 6477 women's items for sale on its site. Since no one has time to scroll through that (even this committed editor), I decided to cherry-pick the best pieces from the shopping sections I knew would have the most stylish items. Don’t get me wrong—I still scrolled through a good 1200 items to arrive at today’s edit. My secret was to peruse the fall shop categories, which are organized by the season’s best trends, including corduroy and plaid; the premium-quality section (hello, cashmere!); the studio collection (the brand’s most forward offering); and the Conscious Collection (smart and chic). I arrived at the below curation. Scroll down to shop the cream of H&M’s bountiful crop.
Why It's Worth It: In case you missed the photo above, this coat looks absolutely gorgeous when shot outside a studio IRL. Plus, $70 for a new, well-made coat is just about as good as it's going to get.
Why They're Worth It: If you get the pink coat above, promise us you'll get these too. Corduroy is majorly back for fall, and we're especially enamored with a matching look for the cozy fabric.
Why It's Worth It: We're trying to envision a time when this classic check would be out of style, but we just can't do it. Go ahead and pull the trigger.
Why It's Worth It: Why yes, H&M, I do need a glittery top for $6. The spaghetti straps feel oh so '90s.
Why It's Worth It: With the prairie trend going strong, there's no better time to add a vintage-inspired lace top to your cart.
Why It's Worth It: We have one question: When was the last time you bought yourself a nice new piece of lingerie? If it's been a while, or you just plain like this pretty patterned bra, we're betting you won't regret this $25 purchase.
Why It's Worth It: So, this roundup may be a little coat-heavy, but can you blame us? The season is turning, and this teddy-bear stunner was not to be left out of the mix.
Why It's Worth It: This sweater looks like angel cloud whip. We're not sure what exactly angel cloud whip is, but just go with it. It also comes in a heavenly pastel yellow ir blue, if pink isn't your thing.
Why It's Worth It: We're trying to love all the sweaters equally in this roundup, but this one just may take the cake. The asymmetrical slit and collar detail are a cut above.
Why It's Worth It: Because contrast stitching is inherently kind of badass. End of story.
Why It's Worth It: This top kind of feels like The Row, i.e., expensive. The cuffs are gorgeous too.
Why It's Worth It: A cursory glance may not reveal that these pants are actually quite lit. If you pause for inspection, you'll see the neither-here-nor-there cut is so nonchalant. The epitome of cool.
Why It's Worth It: You know snakeskin print is a huge trend, but we bet you didn't know that this skirt, unlike other fast-fashion options, is 100% leather.
Why It's Worth It: We're getting vintage Missoni vibes. Let this set be the one that finally gets you to wear chic pajamas outside the house.
Why It's Worth It: With the plethora of zebra and tiger print out there right now, take a sidestep from the trend mania with this unusual wood print.
Why It's Worth It: If you've been paying attention, you know leopard is it. This is the perfect dress to layer with a chunky knit on top.
Bikini Bottoms High Waist ($15)Why It's Worth It: So we know swim season is but a distant memory, but is this suit reason enough to book a trip? The sporty cut on the top. The buckle belt on the high-waisted bottom. We rest our case.
Why It's Worth It: A high gloss puffer just feels substantially cooler than it's matte black cousin.
Why It's Worth It: If you're going to have one pair of non-neutral shoes, they should be red heels. These real suede versions are high quality without the high price tag.
Why It's Worth It: Because your work tops have been, well, working too hard, give them a break by introducing this tie-neck top to the rotation.Next up: the best pieces from H&M, according to Instagram.
Kat Collings has over 15 years of experience in the editorial fashion space, largely in digital publishing. She currently leads the vision for editorial content at WhoWhatWear.com as the site's editor in chief, having risen through the editorial ranks after joining the company in 2012. Collings is a Digiday Future Leader Awards nominee, was named Buzzfeed's best fashion Instagram accounts of the year, and is a member of the CFDA Awards Fashion Guild. Prior to Who What Wear, Collings worked on styling projects for brands such as Vogue, Teen Vogue, Lucky, and Oliver Peoples. She graduated from UCLA with a BA in communications and calls Los Angeles home.
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