H&M has proven it's the high-street brand to beat over the last 12 months, with countless pieces achieving cult status. It's actually been frustrating for us editor types, whose job is to bring you the best new buys before they sell out, as they'd often be gone before we got the chance. So we've had to up our game. We find ourselves checking H&M's new-in section almost by the hour on the off chance that we missed the next big thing on our previous scroll.
In doing so, we've been able to ascertain a few things. One, shackets are still proving popular for the brand, as it seems to have five new styles every time we check. Two, oversize dresses are going to be just as prevalent for the season ahead as they were last year. And three, H&M is seriously backing five trending colours for spring and summer. Keen to see them? We thought you would be.
Below, you'll find the five shades that H&M predicts will be all the rage. From the hue that was all over the runway and the colour guaranteed to boost your mood to the classic tones that are an ideal move away from black and navy, keep scrolling to see H&M's top colours for 2021.
1. PINK
Shop the shade:
The sleeves on this dress are spectacular.
The perfect accompaniment to a white linen shirt.
We want this simple vest in every colour.
Just as comfy as your joggers.
2. ECRU
Shop the shade:
A sleek alternative to classic blue denim.
This bag looks so much more expensive than it is.
The ideal layering option, this shirt-jacket will pair well with roll-neck knits until spring arrives.
We're here for the whole styling of this look.
3. LILAC
Shop the shade:
Wear this minidress with chunky trainers for a 2021 spin.
The easiest way to channel any colour trend is by pairing a blazer with jeans.
Nothing lifts your look quite like colourful tailoring.
A shirt we plan on living in this summer.
4. LEMON
Shop the shade:
The silhouette of this dress looks as if it could be designer.
Due to its premium materials, this cardigan will last for seasons to come.
You heard it here first: Yellow denim will be huge this season.
Another shacket that's made its way onto our wish list.
5. GREIGE
Shop the shade:
For the days you actually feel like getting dressed.
Bodysuits are still going strong at H&M.
An elevated take on loungewear.
Just add chunky flip-flops.
This post was originally published at an earlier time and has since been updated.
Next Up: 18 Easy Spring Outfit Ideas That Fashion Experts Always Come Back To
-
Stop Right There! These Gorgeous H&M and Zara New Arrivals Are Bound to Sell Out SoonThe only spring shopping list you need.
-
I Give This $35 Designer-Passing H&M Cardigan One Week Before It's Sold OutGuaranteed.
-
6 Fall 2025 Runway Trends I Already Found at Zara, H&M, and MangoAffordability's never looked so good.
-
I Just Saved $360 by Purchasing These New H&M Flats Instead of the Designer Pair I Originally WantedTalk about a win.
-
The $25 H&M and $50 Zara Flats I'm Buying Because This Shoe Trend Is Suddenly EverywhereIt's good enough to buy in multiples.
-
I Shop for a Living—30 J.Crew, Zara, and H&M Items That Will Elevate a Spring OutfitThese are all so chic.
-
Jamie Mizrahi's World: The Celeb Stylist's Favorite Red Carpet Look, Most Worth-It Shoe, and Album She Listens to on RepeatA modern-day style expert.
-
These New $25 H&M Shoes Are as Chic as the $700 Designer Pair I WantI bet they'll sell out before April 1.
