I'm a 28-Year-Old Fashion Editor and Can't Stop Thinking About These H&M Items

Do I love a great designer find? Of course I do. Do I also love the thrill of finding trendy clothing items at affordable price points? Once again, yes. One of my all-time favorite places to head to when I'm in need of anything from basics to current trends is H&M. Even though I look at clothes all day long for a living, I never find myself too burnt out to scroll through the H&M new arrivals section. In case you were wondering, I rarely click out without adding something to my shopping cart.
If you've been craving a good old-fashioned shopping spree, then you've come to the right place. Ahead, you will see a list of 32 H&M items this 28-year-old fashion editor is eyeing now. Whether you're in the market for an affordable yet trendy swimsuit or simply need to restock a couple of basics, this list has got you covered.
I am constantly searching for the perfect white tank top, and I think I just found it—for under $20 no less.
If you don't own a classic black bikini yet, do yourself a favor and buy this one.
There's something about a pajama set that just makes me feel really pulled-together.
This rich hue will pair well with almost all of your favorite neutral clothing.
Loose jeans are the denim trend every fashion girl is dabbling with right now.
One more great light-layer idea before you go!
Next up, shop the best swimsuits under $100.
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.
-
Look, If I Were You, I'd Buy These 42 Upscale Nordstrom, Zara, and J.Crew Items Before Anyone Else
They're too good.
By Nikki Chwatt
-
I'm a Plus-Size Fashion Editor—42 Stunning Styles I'm Eyeing to Refresh My Spring Wardrobe
Your spring wardrobe refresh made easy.
By Chichi Offor
-
Rich-Looking Outfits Are the Goal—31 Chic Pieces From the Amazon Big Spring Sale That Fit the Bill
These will have you doing a double take.
By Jennifer Camp Forbes
-
Stop Right There! These Gorgeous H&M and Zara New Arrivals Are Bound to Sell Out Soon
The only spring shopping list you need.
By Chichi Offor
-
This Elegant Color Is to Spring What Black Is to Winter
Tell your friends.
By Allyson Payer
-
Did Meghan Markle Really Just Share a Link to Everything in Her Closet?
Well, at least her favorite pieces.
By Eliza Huber
-
I Give This $35 Designer-Passing H&M Cardigan One Week Before It's Sold Out
Guaranteed.
By Nikki Chwatt
-
6 Fall 2025 Runway Trends I Already Found at Zara, H&M, and Mango
Affordability's never looked so good.
By Eliza Huber