This One Simple H&M Item Always Makes Outfits Look Classy

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(Image credit: @emilyjdawes)

If I had to pick one item of my wardrobe that gets the most compliments, it would be my H&M tweed bouclé jacket. It's a piece I managed, miraculously, to nab early last year in the minutes that it was in stock online. Ever since, every time I wear it or post about it, I get a barrage of questions asking where it's from—and I'm faced with shocked expressions when I tell them. Although, sadly, this particular jacket (pictured above) was never restocked last year, H&M clearly discovered they were onto something and have backed this perfect jacket trend again in a big way for 2024.

With autumn almost upon us, I've noticed these transitional jacket styles popping up in the H&M new-in section again—all just as expensive-looking as the next. I've added links to them all below and from past experience (and the fact that H&M's bouclé jackets seem to be a repeat sellout high street buy) I'd recommend moving quickly on the styles that you fall for.

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(Image credit: @annaaborisovna)

Their popularity is unsurprising, really, given that the style itself is so timeless. Tweed bouclé jackets have been a mainstay in stylish and polished wardrobes ever since Coco Chanel created her first iconic iteration back in the 1950s. The best thing about them, I find, is that you can still add them to a simple pair of blue jeans or wide trousers, white shirt or T-shirt and your favourite loafers or ballet pumps and you've got an easy transitional outfit that instantly makes you look rich and put-together. Of course, all of H&M's versions are reasonably affordable which is an even bigger bonus.

Keep scrolling to see and shop H&M best bouclé jackets...

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This story was originally published at an earlier date and has since been updated.

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Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.