Black Friday Is Almost Here—I'm Keeping an Eye on These 33 Elevated H&M Finds

female fashion influencer Anouk Yve with wavy blonde hair wearing black sunglasses, a camel tan scarf sweater, coffee in hand, black Hermes bag on the arm, and jeans

(Image credit: @anoukyve)

When it comes to finding chic yet affordable pieces, I can confidently say that H&M is one of my first stops. The retailer is known for its incredibly chic selection of gems that look designer without the price tag. This is exactly why I always tell my friends and family to head to H&M when they are looking to give their closet an elevated boost. With H&M Black Friday sales coming up on the horizon, I took a fresh look and came up with an array of stellar finds worth keeping an eye on.

In my latest search, I found a variety of standout pieces that are under $100, including irresistible sweaters, elegant dresses, classic jeans, effortless basics, and so much more. Keep scrolling to shop 33 elevated H&M finds ahead of Black Friday clothing sales that are sure to transform your outfit rotation.

This story was published at an earlier date and has since been updated.

Jennifer Camp Forbes

Jennifer Camp Forbes is currently an editor at Who What Wear, where she has worked in a variety of capacities for over a decade, including creative director and various editor roles. She’s well-known as a shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups, digital moodboards, and extensive knowledge of up-and-coming brands, plus the new arrivals sections of the chicest retailers. Jennifer has had a lifelong interest in fashion which led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion. While she has called Los Angeles and New York City home in the past, she currently works remotely from Massachusetts. When she’s not obsessing over and writing about her latest fashion finds, she is delighting in raising two little ones with her highschool sweetheart, perusing TikTok religiously, listening to podcasts and audiobooks, creating abstract photographs, and eating the best Mexican food she can get her hands on.