39 High-Street Winter Buys I Can't Get Out of My Mind

Dressing for winter doesn’t need to be all black woollen coats, jeans and oversized beige jumpers (though, that’s not to say these classic pieces don’t deserve a place in your wardrobe). There’s plenty of fun and creativity to be had when it comes to assembling your cold-weather get-ups, and the high street is the perfect place to find new additions to breathe life into your existing wares. This is why I decided to curate an edit of the best high-street winter fashion 2021 has to offer.

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(Image credit: @basma_k)

Basma Kahie’s Arket trench coat, boiler suit and white boots are perfect for winter. 

The high street is always the first place I turn when I’m in need of a fashionable fix, but that doesn’t mean its appeal is fleeting. In fact, some of my favourite pieces that I pull out year after year come from the high street, and this year it has some of the strongest winter collections I’ve seen, so I decided to handpick items that I believe have staying power but that will also bring your look up to date.

I’ve whittled down what I consider to be the three must-see pieces from some of the high street’s biggest brands, which should hopefully give you an idea of each’s overarching aesthetic for the season ahead. From staples with a hint of trendiness to items that tap into the year’s biggest moments, continue on to see and shop the high-street winter fashion that’s really standing out in 2021.

H&M

1. Cable-Knit Jumper

2. Satin Dress

3. Wool-Blend Coat

MARKS AND SPENCER

1. Cashmere Jumper

2. Leather Shirt

3. Jumper Dress

ZARA

1. Party Blazer

2. Velvet Trousers

3. Cropped Cardigan

MANGO

1. Jazzy Jeans

2. Faux-Fur Bag

3. LBD

REISS

1. Puffer Coat

2. Fair Isle Jumper

3. Versatile Belt

RIVER ISLAND

1. Oversized Coat

2. Colour-Pop Knit

3. Leather Blazer

MONKI

1. Statement Shirt

2. Wide-Leg Trousers

3. Relaxed Knit

1. Belted Blazer

2. Tailored Trousers

3. High-Neck Dress

GAP

1. Shearling Shacket

2. Lightweight Cardigan

3. High-Waist Trousers

ARKET

1. Knitted Vest

2. Chain Jewellery

3. Slip Skirt

KAREN MILLEN

1. Quilted Coat

2. Winter Florals

3. Corduroy Trousers

COS

1. V-Neck Jumper

2. Checked Coat

3. Oversized Scarf

JIGSAW

1. Breton Knit

2. Leather Leggings

3. Chunky Boots

Next Up: The High-Street Items That Deserve a Place in Your Forever Wardrobe

This post was originally published at an earlier time and has since been updated. 

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.