I Scrolled Through Thousands of New-In High Street Buys—These 6 Trends Stood Out

Good news: the weather is on the turn. Sure, we're not whipping out the factor 50 just yet, but with the brighter days and earlier sunrises, our minds are firmly set on spring 2024. As shopping experts, we know that the most versatile and hardest-working wardrobes rely upon a high-low mix, and lucky for us, the new-in sections of our favourite high-street stores are fully stocked with fresh arrivals. As ever, it’s my goal to bring shopping advice to you as concisely as possible, saving you scrolling time and highlighting the styles that are sure to prove themselves as worthy additions to your wardrobe.

So, what's on the cards for spring? High-street heavyweights from H&M to COS are celebrating the arrival of warm weather with linen heroes to add an airy lightness to our most trusted pieces, and if tailoring is your preference, there's an array of smart buys in spring-ready silhouettes and shades to salute the change in weather whilst retaining a polished edge throughout. Denim continues to be a key feature, and the new season brings fresh takes on the material, from waistcoats to crisp denim skirts.

With warmer days comes a chance to show a little leg, and the new drops are brimming with dresses for all occasions, from events to every day. Finally, pretty details accent collections, adding a sweet edge through broderie anglaise, drapery, smocking and bows. Plus, I was so impressed by the array of brilliant accessories on offer that I just had to add a few for you to see.

Keep scrolling to explore the six key spring trends I spotted on the high street.

1. LINEN STAPLES

2. UPDATED DENIM

3. SMART BUYS

4. SPRING DRESSES

5. PRETTY DETAILS

6. ACCESSORIES

Florrie Alexander
Acting Affiliates Editor

Florrie embarked on her fashion journey while studying French and History at university. Whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and the influence of Haute Couture, and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content.

During a freelance period, Florrie honed her skills in editorial work in various digital and print publications including Vogue Italy and Departures magazine, as well as styling e-commerce photoshoots and personal shopping. Florrie actively pursues an in-depth understanding of fashion and jewellery, and after styling a jewellery cover shoot at Conde Nast Traveller chose to complete the De Beers Diamond Foundation course. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer, blending both editorial and commercial content. Now, as the Acting Affiliates Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them. In her downtime, Florrie can be found in her hometown of London, usually with a coffee in hand.