The Famous Hermès Bag Every Fashion Person Is Wearing—and It's Not a Birkin
Fun fact: I’m not even supposed to be writing this story right now. Earlier in the week, I was doing a little Instagram research for another handbag roundup when I realized that despite all the new designer bags out there, seemingly every fashion person on my feed was instead sporting an old, iconic classic: the Hermès Kelly bag. You know, the Birkin’s more structured, top-handled sister?
Whether in black or bright colors, smooth or textured leathers, small or large sizes, it was so prevalent within seconds of scanning social media that it just felt weird not to comment on it. Not to mention the bag (and its wearers) are so chic that the many photos I came across also serve as the ultimate outfit inspiration—and no, you don’t need to own an actual Kelly to get the look. While that would be great, the bag is as famous for its high price tag and exclusivity as it is for its timeless design. Even on the resale market, it can cost a small fortune, so we’re lucky there are plenty of other polished styles available to shop at a lower budget so anyone can achieve the classic look.
Ahead, see how some of our favorite fashion people are styling their Kellys, and shop (or window-shop) pre-owned styles we're gushing over plus more affordable bags that can get the job done just as well.
Now, this is how you do effortless-chic.
The perfect complement to a denim-on-denim moment.
As a master of mixing colors, Emili Sindlev opted for a two-tone style.
The smooth leather styles have a vintage feel that I just love.
Proof you don't need to wear colors to look interesting.
These colorful minis are everything.
No stranger to the Kelly, Rosie Huntington-Whiteley always wears it so well.
An oversize coat and polished bag make for a winning combo.
Of course our resident Rich Mom totes this iconic bag.
Kelly bags and French-girl style go hand in hand.
The perfect outfit for pairing it with sneakers.
Classics on classics on classics.
This makes me miss getting dressed for the office.
Next: I'm a picky fashion editor, and I would love any of these 68 holiday gifts.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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