You Can Buy One of the Most Popular Beauty Products in History for $11 on Amazon
What do Cleopatra and Jennifer Aniston have in common? A skincare routine that includes rose water. In ancient Egypt, Cleopatra used to take rosewater baths to keep her skin soft and supple. (She apparently loved the scent so much that she also soaked her ship's sails in it.) Now in 2022, rose water—specifically the Heritage Store Rosewater Facial Mist ($11)—is beloved by beauty editors, skincare aficionados, and celebrities alike. Selena Gomez, Aniston, and Ashley Graham have all been known to use the spray.
Rose water's longtime popularity has to do with the multitude of benefits it offers, especially when it comes to skin. For example, rose water has natural antioxidants, which means it can help reverse damage and protect the skin from free radicals. It also has anti-inflammatory properties, which may help with skin conditions such as eczema and rosacea. Rosewater even has antiseptic and antimicrobial compounds, so it can help with wound healing. It has anti-aging properties, so it may reduce the appearance of fine lines and wrinkles. Plus, the incredible rose scent can help boost your mood and make you feel more relaxed.
The Heritage Store Rosewater Facial Mist currently has over 17K five-star reviews on Amazon, with fans praising how it nourishes skin, makes it glowy, helps soothe sunburns, acts as a setting spray for makeup, and more. But what's really interesting about this specific rosewater spray is that it contains a curious ingredient, one that was the catalyst behind the product going viral in 2016. Aside from damask rose oil, the spray contains water—but not just any old water. It's Vor-Mag water. Its benefits are explained by the brand on its website: "Raising the vibration of the water in our products makes for a more effective addition to your skincare routine. To create Vor-Mag water, we vortex and magnetize H2O through a proprietary method, which is believed to mimic the energetics of the body, making the product more compatible with the skin." Listen, the 17K five-star reviews don't lie!
Tom Johnson, the founder of Heritage Store, opened the store in 1969 (it was a physical store first) after reading world-famous psychic Edgar Cayce's book, The Sleeping Prophet ($8). The company underwent a rebrand in 2021 and now offers a full line of rosewater skincare, extending the collection to include products such as a rosewater cleanser and moisturizer. Meanwhile, the spray is still the star of the brand. Over 500,000 bottles of it are sold every year.
Yes, you can always DIY your own rose water—we certainly have—but it's much easier and cost-effective to pick up this cult-favorite spray. (Plus, you probably don't have your own Vor-Mag water!) Keep scrolling for even more best-selling rosewater products we recommend.
More Heritage Store & Rosewater Products to Try
Double the benefits of rose water by adding a moisturizer to the mix. Along with the brand's signature Vor-Mag water, this moisturizer contains hyaluronic acid for a big boost of hydration as well as niacinamide, which can help even out the skin and reduce the appearance of pores.
This rosewater toner has the added benefit of apple cider vinegar for an extra hit of exfoliating power.
Yep, the brand even makes a creamy, pH-balancing cleansing milk. The $12 price point is hard to beat.
Castor oil is one of the most in-demand ingredients when it comes to skin health and hair growth. This is an Amazon-haul must-have.
This rose-spiked oil replenishes the skin with valuable nutrients and much-needed moisture.
This popular face mist contains rose as well as coconut water, hibiscus extract, and hyaluronic acid to hydrate skin and make it soft. It's the kind of product you'll want to keep nearby throughout the day for a quick refresh.
Did you know that Garnier's famous micellar water has a rose option? Remove dirt, makeup, and impurities with this paraben-free no-rinse formula that hydrates at the same time.
Sometimes, simple is best. Cocokind's rosewater toner contains only damask rose water, which helps cleanse, hydrate, and soothe the skin while also balancing oil production and prepping it for moisture. You can also use it to set your makeup for the day.
While the other rosewater sprays we mentioned contain damask rose, Chantecaille's contains a different kind: rose de mai. This rare rose is only harvested in Gasse, France, and contains natural vitamin C and other vitamins and antioxidants, bringing hydration, balance, and brightness to the skin.
Fresh has an array of rose products, one being this gorgeous, deeply hydrating lip balm that keeps lips moisturized for hours.
This toner is infused with both damask rose and Orpheus flower-cell extract for a powerful combination that tones, purifies, and reduces inflammation, so your skin will be as healthy as ever.
Up next, It's Official: These Coveted Perfumes Prove Rose Has Outgrown Its Grandma Label
Marie has covered beauty, fashion, and lifestyle for almost 15 years. She contributes to the beauty section here at Who What Wear. Previously, she was the Looks Editor for Bust Magazine, built the beauty vertical at HelloGiggles as its beauty editor, and was a founding staff writer at Rookie mag, giving fashion advice to teens. Her bylines have appeared in The Cut, Allure, Glamour, The Hollywood Reporter, and more. She was born and raised in Southern California and is based in L.A. Marie is a self-proclaimed costume design nerd and a co-host of Makeover Montage, a podcast about fashion in film and costume design. You'll see her writing about her beauty obsessions: red lipstick, winged eyeliner, pink hair, nail art, and skincare for people over 40. When she's not working, she's playing with her dog, Gnocchi, and writing her style newsletter, Overdressed.
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