Our Editors Swear This Is the Comfiest, Most Supportive Lingerie Around

Sponsor Content Created With Heist Studios

If you haven't tried Heist’s lingerie, shapewear or tights before, you haven’t lived. Okay, maybe that’s a bit dramatic, but seriously, if you wear underwear and don’t know about Heist, where have you been? All we can say is that you’re about to be incredibly thankful that we brought this "foundation-wear” brand into your life. And if you’re already a big fan, then you know what we’re talking about. 

Our editors have been recommending Heist’s no-sag, no-roll, very-hard-to-ladder hosiery since the brand launched in 2015 with just a few perfectly formed pairs on offer. The tight edit (get it?) was aimed at disrupting a rather uninspiring industry, and since then, Heist has been taking the same approach to lingerie and shapewear with great success. It’s now expanded its collection to make sure everything is technologically perfect, and it includes functional and beautiful undergarments that embrace the female body rather than striving to change it. 

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(Image credit: @johanna_nyholm)

In our opinion, the brand’s crowning glory is one of its best-selling lines: the Sheer Silhouettes collection. It launched last year and is comprised of eight key silhouettes, including the ever-popular bralettes and four different knicker shapes. The silky-soft designs are spliced with artfully placed sheer accents and excellent built-in support using HeroPanels™ (no underwiring here) to create some of the most comfortable and good-looking underwear we’ve ever tried. 

The collection first launched in black, white and blush colourways, but the brand has just introduced the rather chic navy and berry colours across its signature styles for autumn. They work perfectly under everything from partywear to your favourite layered weekend attire, elevating every day with ease. Trust us—You only need to try Heist once to be converted. 

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(Image credit: @natalie_hughes)

Keep scrolling to see and shop the whole sheer collection, including the brand new navy and berry colourways.

Shop the Sheer Silhouettes Collection

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Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.