The Underwear Brand We Always Rave About Has Unreal Cyber Week Deals
Sponsor Content Created With Heist Studios
It’s a universally known fact amongst women that finding the perfect tights is darn near impossible. All those ladders and saggy crotches of our youth have left us scarred, tarnishing all future winter outfit choices and party seasons to come. Let alone shapewear— have you ever tried squeezing on a pair of too-small ‘shorts’ before an event and felt good about yourself? No, us neither.
That was, until Heist came along. Seriously, we’re not even being dramatic— all the editors in our office agree that this one brand has saved the whole idea of hosiery and so-called shapewear for us. In fact, if you’re a regular WWWUK reader you’ll probably already be familiar with the brand, mainly because we don’t stop banging on about them. It started with the perfect pair of tights (The Thirty is our ultimate go-to), then the perfect shaping body and now (lucky for us) the brand is continuing to expand into various forms of ‘foundationwear’. From lingerie to leggings and, of course, more versions of their excellent tights in order to swoop in and single-handedly save this winter.
So, when we heard about Heist’s epic cyber week deals we felt it was basically our duty to pass them on. Because everyone deserves these underwear essentials in their arsenal— especially at up to 25% off. You’ve got until 29th November to take advantage of the deals with 25% off their hero Invisible collection and leggings and 20% off some of their latest and greatest lines like the Sheer collection, new Eco Lace collection (think sexy, supportive and sustainable lingerie), classic and patterned tights— all perfect accompaniments for the upcoming party season. We plan on spicing up our LBDs with The Polka Dot, The Shimmer and The Fishnet on rotation, how about you?
Yes, party season in particular calls for top notch support for all those slinky dresses and chilly temperatures combined, but these are styles you’ll wear year round too. So if you were looking for an excuse to refresh your underwear drawer, this is it. You know what to do…
Shop 25% Off Heist:
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Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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