Harry Styles's Charming New Gucci Campaign Is Here, and We Can't Stop Staring

"Just let me adore you" seems to be the guiding principle behind Gucci's latest collaboration with Harry Styles. The entire campaign, conceived by the brand's creative director, Alessandro Michele, is a feast for the eyes for Styles's millions of fans around the world as well as fashion devotees everywhere. 

Originally presented in June of this year, the HA HA HA collection (a combo of the initials of "Harry" and "Alessandro," notes the press release) is the result of close collaboration between the two creative minds. "I'm so happy to see this project finally come to life," shared Styles. "I've known Alessandro for years now, and he's always been one of my favorite people. I'm always inspired watching him work, so doing this collaboration with my friend was very special to me."

Embracing the gender fluidity of Styles's personal aesthetic, most items in this collaboration are intentionally unisex. While footwear and T-shirts may be categorized as "men's" and handbags as "women's," these labels serve more as an e-commerce default rather than a de facto wardrobe guide. And honestly, we're game. If the shoe, shirt, handbag, or scarf fits, then wear it. 

Check out a few of our favorite images from the Gucci HA HA HA campaign, photographed by Mark Borthwick, and shop a few standout pieces below. We can't wait to see how this collection is interpreted by the global style set in the months to come.

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