Hailey Bieber Just Endorsed Emi Jay's Angelstick for an A+ Slicked-Back Bun

If there's one hairstyle that Hailey Bieber has made her signature, it's the slicked-back bun. The supermodel-turned-beauty brand founder wears it well and often. And if you're anything like us, you've always wondered what product she uses to achieve such smooth and slick perfection.
Well, we don't have to have to wonder anymore, because we got all the details. Bieber uses a $38 hair-smoothing balm, called Angelstick. It comes from the internet-famous hair accessories brand Emi Jay. You know, the brand that's known for colorful, often-bedazzled claw clips, bows, and styling accessories? Ahead, see (and shop) the exact product. Plus, see an assortment of Emi Jay hair accessories that pair well with a Bieber-inspired bun.
Here it is—the Angelstick Hair Smoothing Balm. It's the first hairstyling product from the brand and is formulated to glide easily over the hair, smoothing texture and flyaways. So, basically, it's the perfect product one-and-done product to achieve a slicked-back look.
The best part is that it's actually beneficial to the hair, unlike so many other styling products on the market. The formula contains hair-strengthening ingredients like castor seed oil, sunflower seed wax, murmuru butter, and vitamin E. Glide it over your hair, and not only will it style it, but it will moisturize and protect it too.
Leave it to Hailey Bieber to inspire us to buy yet another beauty product…
Shop 10 More Emi Jay Products We Love
Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.
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