The Hailey Bieber Bikini Outfit That Always Goes Viral on Instagram

If you follow Hailey Bieber, you're well aware of her glowing, sun-kissed, beachy bikini Instagram posts. It seems she is always jetting off to somewhere where the water is otherworldly and to no one's surprise, her swimsuit outfits are just as noteworthy. There is one swimsuit outfit, however, that always seems to go viral when she posts it, and lucky for us, it's insanely simple to re-create: bikinis and bucket hats. 

From simple black hats to the trendiest crochet versions, Hailey has definitely proven that this two-piece summer outfit is the easiest and most successful in terms of likes on Instagram. Do her dreamy backdrops and glowing skin help her case? Certainly, but it's her standout bikini styling that makes her the queen of summer. Ahead, see eight of Hailey Bieber's best bikini-and–bucket-hat outfits and shop the pieces you'll need to re-create her look. 

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(Image credit: @haileybieber)

There's nothing more classic than a triangle bikini and a black bucket hat, yet somehow she makes it look like the coolest swimsuit look ever. Re-create this look with any color combination of your choosing for a bikini 'fit that's just as alluring. 

Get the look:

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(Image credit: @haileybieber)

Hailey is known for her cute and colorful crochet bucket hats. The one pictured here is from a brand called Emily Levine, but Memorial Day makes similar styles that are just as cute. The print mixing here also made for an incredible Instagram post. 

Get the look:

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(Image credit: @haileybieber)

This cotton canvas bucket hat has a wider brim so it really shields your face against the sun. This is the perfect look for a long and lazy day at the beach.

Get the look:

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(Image credit: @haileybieber)

Clearly, one can never have too many statement bucket hats because Hailey proves you can wear one with basically everything, especially bikinis. 

Get the look:

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(Image credit: @haileybieber)

It's the color combo for me. Naturally, her exact Skims swimsuit is sold out, but we found some pretty nice alternatives should you wish to copy the look. 

Get the look:

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(Image credit: @haileybieber)

This outfit is so good. The mixing of various red hues makes for such an interesting look and is something you can easily re-create with any color you like. 

Get the look:

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(Image credit: @haileybieber)

Keep things simple with a straw bucket hat and tangerine bikini. Statement sunnies and simple gold jewelry keep this look feeling fresh. 

Get the look:

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(Image credit: @haileybieber)

This is one of Hailey's older outfits, but also one of the greatest. She is the queen of taking a simple bikini and accessorizing it with pieces (especially bucket hats) that make the suit look 10 times more interesting. 

Get the look:

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Lauren Eggertsen
Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over nine years, where she started as an associate editor and has since worked her way up. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. Here, she leads and manages Who What Wear's editorial team and oversees all editorial content. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many celebrity cover shoots, including big names like Kaia Gerber, Normani, and Sabrina Carpenter. She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her style has been featured on sites such as Vogue, Harpers Bazaar, and Elle.