If you've been following Who What Wear for a while now, you'll know that one of our favourite pastimes is championing brands that we're confident are about to be huge, so when we spotted not one, not two, not three, but at least six stylish celebrities wearing the same elegant jewellery brand, we knew we had a viral moment on our hands.
Founded in London in 2016 by Sophie Howard, fine jewellery brand By Pariah specialise in elegant, understated jewellery with a timeless feel, and in just 7 years they have built up an extensive celebrity fanbase that just keeps on growing. Karlie Kloss, Emma Corrin, and Thandiwe Newton have all been spotted in the brand, and most recently Hailey Bieber, Rosie Huntingdon-Whiteley, Bella Hadid and now Kendall Jenner have worn it too, making it one of the most exciting A-list-approved brands we've seen in an age.
Kendall Jenner wears By Pariah's Curve Hoop earrings.
Rosie Huntingdon-Whiteley wears By Pariah's Sabine Hoops.
We all know the power of good jewellery–you can throw on a pair of jeans and a white tee, and it might look basic, but layer on a necklace or two? You've got yourself a polished, weekend uniform. And, unlike a pair of sunglasses, a piece of jewellery can feel so much more personal. Whether you're celebrating a birthday, a milestone, or even just payday, it looks like By Pariah may be the new shopping destination you should have on your radar.
Scrolling through their back catalogue there is everything from everyday huggie hoops, to dressier drop earrings and plenty of precious stones, so there really is something for everyone. And with prices starting from around £170, you can get your hands on some celeb approved jewellery without having to break the bank.
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Hailey Bieber wears By Pariah's Sabine Hoops for an evening out, as seen on TikTok.
Both Rosie and Hailey are fans of the brands statement Sabine earrings, a chunky, oversized, sculptural hoop, that dresses up even the most simple black outfit, and Kendall's Curve hoops are a new, everyday classic. And the good news is, they're both still available online. Well, that is until the secret gets out. I'll race you to the checkout.
Actress Eiza Gonzalez wears the Sabine Hoops for a press event.
SHOP HAILEY BIEBER, ROSIE HUNTINGDON-WHITELEY AND KENDALL JENNER'S FAVOURITE EARRINGS
The classic Sabine is a wearable mini hoop that are perfect for everyday.
The supersized Sabine are the jaw-grazing earring that Rosie and Hailey have been wearing on repeat.
Kendall's curve hoop earrings are the perfect purchase for everyday style with polish.
SHOP OUR FAVOURITE PIECES FROM BY PARIAH
The subtle white sapphire detailing makes these gold hoops feel even more special.
They also come in silver to suit every skin tone.
Wearing an off the shoulder neckline? You're going to need an elegant drop earring that looks best with a bare décolletage.
There's colours too! And this beaded bracelet is a lesson in how to make rainbow dressing feel grown up.
Three stunning, stackable rings that speak in quiet luxury.
Everyone is wearing pinky rings right now, but this citrine stone stands out from the crowd.
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