Hailey Bieber Wore the Brand-New $98 Levi's Jeans That'll Sell Out ASAP

There aren't many clothing items that both my dad and I own, but that's just how iconic and versatile Levi's 501 jeans are. The closet staple has been beloved since 1873—no, that's not a typo. But now, the brand is launching a newly revamped style called the 501 '90s Jeans ($98), and I have a feeling they'll also be a huge hit.

As you already guessed, the jeans are inspired by the 1990s, "when celebrities and style icons famously wore their 501s a bit looser, with a relaxed, slouchy vibe," Levi's said in a statement. None other than Hailey Bieber fronts the campaign for the jeans, which launched on December 1 and are bound to sell out lickety-split. Scroll down to see them on Bieber and to shop the $98 jeans for yourself. 

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(Image credit: Levi's)

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(Image credit: Levi's)

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(Image credit: Levi's)

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Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.