The Hidden Gems at H&M That Look Really Expensive

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(Image credit: H&M)

While it can be exhausting and time-consuming to traipse through endless pages of a huge retailer’s site, such as H&M, the reward is that there are plenty of hidden gems to be found that make it worth our while. Especially when those stylish finds look way more expensive than they actually are. Let’s be honest, is there anything more satisfying than when someone comes up to you at a party, gushing over a necklace you’re wearing. “Where is it from? Vintage Gucci?” And only you know it cost $15 from H&M. We like to call this an affordably chic fashion victory!

Luckily, we’ve done the hard work for you and scoured high and low at our trusty fashion favorite, H&M, to bring you the must-have pieces worth buying this summer season that look expensive but aren’t. Enjoy the gratification!

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Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.