Gwyneth Paltrow Just Designed the Dreamiest Lilly Pulitzer Dresses
Gwyneth Paltrow is no stranger to a good collaboration. Her Goop brand has already teamed up with the likes of Christian Louboutin and Valentino, but her latest news will make certain fans extremely happy (and nostalgic): Goop has partnered with iconic brand Lilly Pulitzer on a capsule of five pieces, and we can't wait to get our hands on them.
"I felt so inspired looking through Slim Aarons' photos of these glamorous, elegant women dressed in Lilly Pulitzer," Paltrow said in a statement. "The opportunity to reinvent the aesthetic has been a lot of fun."
Mira Fain, Lilly Pulitzer's executive vice president of product design and development, echoed Paltrow's statement: "This was an exciting and fun creative collaboration," she said in a press release. "We were delighted to work with Gwyneth Paltrow and the talented Goop team and bring to life a capsule collection that highlights the best of both brands."
Although the pieces have sold out on Goop.com, they're still available on Lilly Pulitzer's website—but you might want to act quickly. Scroll down to claim the new pieces for yourself.
Shop the Collaboration
Opening Image: Getty Images
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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