Every Weird and Wonderful Thing About Gucci's Fall Show
Welcome to Runway Matters, where we're delivering notes straight from the runway so you can quickly digest the most important trends and noteworthy moments from the F/W 18 shows.
Gucci's show always manages to wind us into an elaborate whirlwind of fantasy and imagination. This season, though, Alessandro Michele truly outdid himself, creating not simply a fashion show but something closer to the set of a sci-fi movie—Harry Potter, some would say.
Live reptiles, fake replicated heads, and oddly specific cultural references are all to be found in this show that we can only deem bizarre. Titled "Cyborg," the fall collection claims to deal with issues of identity and illusion, themes we see emerge in ways both literal (replicated heads and third eyes) and figurative (sheer garment bags).
Forget an It bag. Grab a reptile instead.
In a bizarre twist of events, it wasn't a glamorous "need it now" handbag or even a puppy that models toted down the runway. An iguana, a snake, and, yes, a baby dragon all made debuts, perched oh so casually in the hands of expressionless models.
Identity Play
If you can get past the gruesome reference to a campy horror film, you'll appreciate the sheer imagination of near-identical heads so realistic they could make a person's skin crawl. It's hard to ignore the identity metaphor embedded in second head or a painted-on third eye.
Dazzling Diamonds… and a Bit of Kitsch
We're pretty sure if you looked up the term "maximalist," you'd find Alessandro Michele himself in the dictionary description. Shimmering, diamond-encrusted constructions decorated the heads and bodies of Gucci's models, demanding attention at once. And it wouldn't truly be the Gucci we know and love if there weren't any absurdly kitschy elements, i.e., sheer garment bags.
Just when we thought Gucci couldn't push the button on its imaginative designs, the team brings us this otherworldy fall collection.
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
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