The Designer Flats That Keep Selling Out

last updated 2 May 2016

In 1953, Gucci introduced the first-ever horsebit loafer, and in 2016 it many incarnations—heritage or of-the-moment—are still just as popular, if not more so.

Our inside sources at London's established boutique Browns Fashion have reported to us that not only is Gucci one of the store's most sought-after brands in their impressive line-up, but this particular range of flat shoes provides the biggest sales, and quickly too. No sooner did these pieces arrive, they sold out. As you'd hope, the buyers already have them on a repeat order, due to drop any day now.

It's all part of the Italian brand's major regeneration under the design leadership of Alessandro Michele. His magpie-friendly combination of eclecticism and granny-chic has struck a chord with a crowd seeking something more individual, but just the pure Gucci-effect has snared all kinds of dressers into its dreamy realm, and where minimalists and maximalists meet is in this shoe department. The black Jordaan loafers (a slightly slimmer, smoother silhouette in comparison to the originals) will suit Scandi types, while the Princetown (backless and either plain leather or currently lined with fur and rendered in decorative jacquards) will fulfill the more adventurous shopper. Scroll down to shop the Gucci loafers we love!

Gucci + Princetown Floral Jacquard Slipper

Gucci

Princetown Floral Jacquard Slipper

Gucci

Jordaan Loafers

the-designer-flats-that-keep-selling-out-1739585-1461164388

Gucci + Princetown Leather Slipper

Gucci

Princetown Leather Slipper

Gucci

Jordaan Metallic Loafer

Gucci

Princetown Slippers

Are you as hooked as us? Let us know how you'd wear them in the comments below…

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Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.