Gucci's Next It Bag Is So Hollywood It Hurts

Fact: Gucci knows how to put on a spectacle. Need we remind you of the dragons and severed heads from the F/W 18 show? Now creative director Alessandro Michele has taken Gucci on the road for its cruise 2019 show in the south of France, and his signature theatrics came along for the ride.

In the city of Arles, models walked down a runway lined with real fire and smoke billowing for dramatic effect. As for the clothes, one motif, in particular, piqued our interest: the bags and jackets emblazoned with Chateau Marmont, the famous Los Angeles hotel that has hosted Hollywood icons of all stripes, from Marilyn Monroe to Elizabeth Taylor. Don't be surprised if you see this bag everywhere in six months when the cruise collection hits stores. Scroll down to get an inside look at the runway show in France.

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(Image credit: Gucci)

Inside the Gucci Cruise Show: 

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Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.