Just When You Think the Gucci Buzz Might Slow Down, This Arrives

Ever since Alessandro Michele was appointed the creative director at Gucci, the house has been untouchable, with an unrelenting appetite for his eccentric aesthetic. In his two and a half years at the helm, he has created numerous cult hits from the Marmont bag to his fur-lined backless loafers. This season, there is a new item that might just outsell the Soho bag and the house's logo belt—the quilted belt bag. This small bum bag was a hit in New York, London, Milan and Paris this season. It's available in quilted leather and velvet, however, the classic black option appears to be the most popular style with the street style set. Over fashion month, there was a 40% increase in searches for belt bags, according to Lyst, the global fashion search engine, and this was all down to the Gucci Marmont Matelassé. Keep scrolling to see how the street style crowd is wearing the Gucci belt bag, and then shop it below.

Style Notes: My Theresa's Tiffany Hsu wore her black belt bag over a green floral dress.

Style Notes: The 2017 way to wear your belt bag is to wear it over coats and jackets.

Style Notes: You might think bum bags only work with jeans and T-shirts (what your mum might call your "scruffy" things)—but this outfit proves that this bag can even work for formal weddings.

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