Rosie HW Just Wore the Chic Dress Trend That's All Over H&M and Zara

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(Image credit: @rosiehw)

Rosie Huntington-Whiteley wears a grey maxi dress from Khaite.

If you're in search of a new, effortlessly chic outfit solution for the winter season, look no further because I've just uncovered it. The fashion world is currently abuzz with the versatile and elevated grey colour trend but now, we're getting into specifics. Everywhere I look, people are wearing grey dresses, and I completely understand why. 

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(Image credit: @rochellehumes)

Rochelle Humes wears a grey dress from Zara. 

The grey dress trend has the ability to transcends seasons and offers a slick alternative to the timeless little black dress. A piece that has recently graced the elegant shoulders of fashion icons like Rosie Huntington-Whiteley and previously made a statement on Kendall Jenner during Paris Fashion Week, it certainly seems like a sage investment for not only the winter season, but also next year, too, as grey played an integral role on the spring/summer 2024 runways. 

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(Image credit: @kendalljenner)

Kendall Jenner wears a grey dress during Paris Fashion Week.

High-end brands including Khaite and 16Arlington initially brought the grey dress trend into the limelight, cementing its luxury status and connotations. Still, the high street has warmly embraced the look, too, with the likes of Zara, H&M, and Marks & Spencer putting their own spin on it by way of midis and minis, In fact, its the sheer away of interpretations of the grey dress trend that act as a testament to its widespread appeal; you'll find them in knitted and sweater form, but also finished in satin and draped jersey for evening. 

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(Image credit: @sylviemus_)

French influencer Sylvie Mus wears a grey minidress. 

Regardless of the when and the why, scroll on to see my edit of the best and chicest grey dresses on the market right now, so you too can embrace it, just like the style set. 

Shop the Grey Dress Trend

Next Up: From Dresses to Bags, I've Handpicked 20 New-In Pieces Just in Time for Payday

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.