Much to our dismay, Gossip Girl ended almost five years ago, but much to our delight, the characters' memorable fashion choices live on. You could even say that fashion and NYC were unofficial cast members—hence the subject of this story. Thanks to the pack of ultra-stylish wealthy socialites featured on the series, New York City's illustrious retail scene was utilized to the fullest over the span of the show's five-year history, with many scenes using some of the city's most famous stores for its on-location shoots.
For the sake of nostalgia, we're taking a trip down memory lane (also known as Fifth Avenue) and have compiled some of the most noteworthy Gossip Girl shopping destinations where Serena, Blair, and the rest of the GG gang were regulars. Read on to join us and shop our picks from each location. (And don't worry, they're much more 2017-approved than 2007-approved.)
Henri Bendel
Blair Waldorf and Serena van der Woodsen spent so much time at the multi-level Fifth Avenue department store Henri Bendel that the show even had its second season premiere party there.
Our Pick:
Chanel
Season 4 opened with Serena and Blair's shopping-filled trip to Paris, in which they visited the Chanel boutique on Avenue Montaigne.
Our Pick:
Missoni
Accompanied by Serena, Jenny Humphrey found her sweet-16 dress at the Missoni store on Madison Avenue.
Our Pick:
Vera Wang
Another Madison Avenue designer shop featured on the show was Vera Wang, where Blair acquired her wedding gown (naturally).
Our Pick:
Barneys New York
Gossip Girl's props department likely hoarded stacks of Barneys New York shopping bags—they were often seen dangling from the characters' arms.
Our Pick:
Related: This Is What Your Favorite Gossip Girl Characters Would Buy From Zara Today
Ralph Lauren
One scene featured Serena at Ralph Lauren's Upper East Side store, and she wore a dress by the designer for one of the show's most memorable occasions: Lily's wedding to Bart Bass.
Our Pick:
Bergdorf Goodman
With its proximity to the Plaza Hotel and reputation as one of the best department stores in the city, it's not surprising that Bergdorf Goodman was visited and often referenced by the cast members.
Our Pick:
Next up, find out what it's really like to be on Game of Thrones.
-
I'm a New Yorker—5 Fresh and Elegant Micro-Trends Everyone's Suddenly WearingEasy, in-the-know outfit tweaks (that don't cost a million dollars).
-
The Specific Color Combo That's Bubbling Up in NYC Right NowChic.
-
I've Lived in NYC and Boston—Here's Everything I Think Is Chic for WinterStay warm without sacrificing style.
-
I'm a New Yorker: 5 Chic Items From the Nordstrom Half-Yearly Sale I Already Spotted on Women in SoHoThe West Village too.
-
Tiffany Boone Channels Mufasa Character Sarabi With 3 Epic Red Carpet LooksPlus, an exclusive chat with the actress about her role in the Disney film.
-
Grace VanderWaal UnpluggedThe singer-actress is set to have a monumental 2025.
-
Boring, Who? 30 Fresh Items New Yorkers Love From the Nordstrom Holiday SaleClose out 2024 strong.
-
Sydney Sweeney Just Wore the Winter Shoe Trend Rich Women in NYC and Paris LoveAnd just like that, a higher tax bracket.
