I've Discovered the Scandi Version of Zara
Earlier this year, I discovered a Zara-like high-street brand I had never heard of before, and within 24 hours of finding it, our office had placed a bulk order. Sweden's Gina Tricot was founded in 1997 and has over 180 stores, but it's relatively unknown here in the UK. However, thanks to the Scandi Instagram set, I think that's about to change.
It girls Hanna Stefansson and Emili Sindlev are big fans of Gina Tricot, and it's the designer's pastel suits, square-neckline tops and pink midi dresses are what caught my attention. The good news? The brand's pricing is really sharp—in fact, everything on my wish list is under £50. Like any more affordable brand though, it's all about sifting the wheat from the chaff, which is why we've trawled through countless pages of product to bring you the very best bits.
Keep scrolling to see how some of our favourite influencers are wearing Gina Tricot, and then and shop the best pieces available now.
On Hanna: Gina Tricot Caro Blouse (£31)
On Karo: Gina Tricot Darlo Dress (£35)
On Karo: Gina Tricot Sofya Blouse (£35)
On Emelie Durfelt: Gina Tricot Lisa Shirt (£18)
On Darja: Gina Tricot blazer
On Hanna Stefansson: Gina Tricot Maia Romper (£45)
On Hanna Mw: Gina Tricot Charlotte Dress (£45)
Shop Gina Tricot
Related: The Geography of Fashion: Why Scandi Fashion Is Becoming More and More Alluring
For more shopping inspiration, join our Facebook group, So… Should I Buy This?
This piece was published at an earlier time and has since been updated.
-
From Molasses Auburn to Barbie Bangs—These Are the Only Hair Trends That Matter This Winter
Sydney Sweeney's and Jennifer Aniston's stylists say so!
By Jamie Schneider
-
My Friend Wants a Chic Wardrobe—I Sent Her These Early Black Friday Fashion Deals
Discounted gems from Nordstrom, Zara, J.Crew, and more.
By Jennifer Camp Forbes
-
I Just Got Back From Copenhagen Fashion Week—7 Fall Trends I Spotted on Stylish Scandis
I'm obsessed.
By Ana Escalante
-
Scandi Girls Are Always Ahead of the Trends—8 I Spotted in Stockholm and Copenhagen
I'm officially inspired.
By Anna LaPlaca
-
I'm Picking Up All My Summer Fashion Essentials From This Coveted Scandi Brand
Sponsor Content Created With GANNI
By Raina Mendonça
-
25 Years Later, This Is Still Copenhagen's Most Influential Fashion Brand
Find out which trends it's championing right now.
By Erin Fitzpatrick
-
5 Colors to Tap Into If You Want to Look Richer in 2024
Your inspo starts here.
By Kristina Rutkowski
-
Hailey Bieber Just Wore the Cool Brand Only Scandi Girls Know About
It's a whole mood.
By Drew Elovitz
-
10 Years Later, These Looks From Toteme's Creative Director Are Still So Chic
The magic of elevated basics.
By Jennifer Camp Forbes
-
I Just Came Back From Copenhagen—This Is the Sneaker Trend I Spotted Everywhere
Hint: It involves color.
By Ana Escalante