A Gen Zer Walks Into Sephora—22 Fall Staples They Buy Immediately
When it comes to beauty trends by generation, I'm in a unique position of being on the cusp of both millennial and Gen Z. While I'm technically a millennial (I lived through the baked, full-coverage makeup and matte-lipstick phase just like the rest of you), I spend enough time online to understand the major Gen Z trends and incorporate them into my own routine.
To emulate Gen Z trends this fall, I'm opting for flexible-coverage makeup, multitasking products, and strategic pops of soft color—think tons of pink. Keep reading to see my favorite fall beauty picks from Sephora that are definitely worth getting yourself this fall.
Dior's iconic TikTok-famous blush is finally back in stock. This rosy pink complements all skin tones, giving everyone who wears it an ethereal glow. (There's a reason it's so hard to get your hands on!) It has something called "color-reviver technology" that reacts to the moisture level of your skin to deliver a perfectly tailored flush.
Summer Fridays' newest product recently graced Kim Kardashian's Instagram story, so you know it's good. This sheer skin tint is buildable and blurring—perfect for attempting to extend that late-summer glow into fall.
If there's anything of utmost importance to Gen Z, it's fluffy, perfectly imperfect brows. This brow kit will ensure flawless brows every time—and the best part is they'll never look filled in, just naturally full.
Listen, not to brag, but I've interviewed my fair share of celebrities and influencers. One common thread I've noticed in nearly every single one of my interviews—from Sydney Sweeney to Avani Gregg—is everyone's love of this cult-favorite foundation from Armani Beauty. It gives flawless, filtered-looking skin.
Your eye cream doesn't need to be expensive to pack a punch. This $10 caffeine-infused cream fights dark circles and bags while curbing puffiness.
A cooler temperature brings drier skin—it's an unfortunate fact. Use this hydrating oil to lock in moisture.
This bubblegum-pink sleeping mask doesn't just look cute on your vanity, but it also effortlessly hydrates and smooths skin as you snooze. AHAs brighten and even skin tone.
Gen Zers love a skin scent. This light, creamy fragrance electrifies skin by amplifying your natural scent with airy notes of amber, bergamot, and white musk.
Ask anyone who's tried it—this firming moisturizer truly works to make skin plump, hydrated, and supple. That's thanks to a cocktail of signal peptides, growth factors, amino acids, and more. This limited-edition value size will last you for a long time, and it's a really great deal for how much product you get.
Sol de Janeiro's latest body launch smells good, looks cute, and makes your skin hyper-smooth. What more could you want out of a body wash?
If you have trouble unwinding, draw yourself a bath and toss in this CBD-infused bath gem for the perfect moment of rest and relaxation.
As the weather winds down, it's time to swap your lighter moisturizer for a body butter. This one has soy milk and honey for a luxurious, ultra-moisturizing experience.
If crisp, sunset-tinted leaves and brisk air were a fragrance, it would be this one. Amber, cedar, vanilla orchid, and musk blend together for the perfect every day fall fragrance.
This is your autumnal night out perfume. Clove oil, chestnut, and vanilla are blended together for a spicy, deep, and sultry scent that's downright addictive.
Consider this lip balm the ultimate multitasker. It gives lips a dreamy wash of color while imparting tons of hydration.
This is another TikTok favorite product that Gen Z can't get enough of. This color-correcting sunscreen works miracles against redness and discoloration. Use it as a base or make it your whole look—it's good enough to wear on its own!
This blush duo is selling fast. It's perfect for getting rosy cheeks with tons of dimension. Pro tip: It also looks great on your eyes for a monochromatic vibe.
This cult-favorite cleansing balm will remove even the most stubborn, waterproof makeup in one pass. It also removes dirt and impurities, so you'll end up with a fresh, fully cleansed face.
This flexible, full-coverage concealer masks imperfections and dark circles without a trace. The soft matte finish just looks like your skin.
Whether your vibe is siren eyes or doe eyes, this razor-sharp liquid eyeliner from Stila will be your best friend for either look. It doesn't budge and lets you draw super-precise lines.
For Gen Z, lip liner is everything. This classic pencil from Charlotte Tilbury stays in place and gives you the perfect amplified pout.
Barbiecore isn't going anywhere anytime soon. This multipurpose pigment will help you achieve the dreamiest pink-toned makeup looks.
Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.
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