A Gen Zer Walks Into Sephora—22 Fall Staples They Buy Immediately

When it comes to beauty trends by generation, I'm in a unique position of being on the cusp of both millennial and Gen Z. While I'm technically a millennial (I lived through the baked, full-coverage makeup and matte-lipstick phase just like the rest of you), I spend enough time online to understand the major Gen Z trends and incorporate them into my own routine. 

To emulate Gen Z trends this fall, I'm opting for flexible-coverage makeup, multitasking products, and strategic pops of soft color—think tons of pink. Keep reading to see my favorite fall beauty picks from Sephora that are definitely worth getting yourself this fall.

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Beauty Editor

Prior to her time at Who What Wear, Katie Berohn worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles.