The 2024 Gen Z Gift Guide: 46 Items They Wouldn't Dare Return

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If you're on TikTok, you might have scrolled past many gift guide videos set against the cheeriest holiday songs. It's not even Thanksgiving yet, but it seems like everyone's ready for December. While I don't celebrate the holidays that happen around this time of the year, I still find myself perusing the #HolidayWishList hashtag on the app for nothing but personal amusement in my free time, and thought I'd gather my finds for you to shop from in one place.

After watching what seems like 100 videos and using my own preferences and gift-giving skills to navigate through the most popular retailers, I rounded up over 40 of the best items to create the ultimate Generation Z gift guide. Whether you're looking to shop for someone in your life or you just happen to align with the more youthful aesthetic and want some shopping inspiration for yourself, you've come to the right place.

As a Gen Zer myself, I ended up adding some products from below to my own personal shopping wish lists. Yep, they're that good. There's a variety of price points to choose from in this mix, from $12 to $400. I'm warning you—these products will sell quickly, especially as we get closer to the holidays.

Under $50

Under $150

Under $300

Under $500

Associate Fashion Editor

After interning at Who What Wear in 2019, Yusra Siddiqui found her way to the team after graduating with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, Nylon, and Allure. When she's on the job, she's perusing runway shows, analyzing the latest social media trends, and diving deep into all things Gen Z-related.