7 Fashion Brands Gen Z Can't Stop Talking About (Including Me)

It seems like these days, there's one question on everyone's mind: "What are Gen Zers buying?" After years of focusing on the millennial shopper, the shift has fully embraced Gen Z. As a fellow Gen Zer, I want to share with you the 7 fashionable brands that dominate my group chat, TikTok For You page, and Instagram feed. These brands range from Parisian-inspired and romantic to effortlessly cool "it" girl favorites. Trust me, if I were curating my dream closet, it would be filled with pieces from these seven brands.

Keep scrolling to discover the seven brands that have captured the hearts of me and the rest of Gen Z.

Miaou

Miaou, or "meow" as they proudly state in their Instagram bio, has been a fashion brand adored by Gen Z for years. Their collection is renowned for its trendy prints, alluring silhouettes, and captivating corseted pieces. It's no wonder they have become a cult favorite. And here's the best news ever: you can now find Miaou at Nordstrom, adding to the excitement surrounding this beloved brand.

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Rezek Studio

Rezek Studio is a favorite among fashion enthusiasts and it-girls alike. This brand perfectly embodies everything that a Gen Z it girl desires. It has a slightly niche appeal, exudes a fun and youthful vibe, and designer Ariel Rezek always seems to have her finger on the pulse of upcoming trends.

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With Jean

With Jean is definitely what you might call an "it girl" brand. Just recently, EmRata was spotted rocking their red blouse with a stunning rosette (linked below). This brand offers an array of fabulous dresses, sets, and corset tops that have not only captured the hearts of the Gen Z crowd but also become a personal favorite of mine. There's a certain girly charm to With Jean that is simply irresistible. I could wear their pieces 24/7.

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Realisation Par 

Realisation Par, once a go-to for the millennial crowd, has now passed on its obsession to Gen Zers. There was a time in New York when you couldn't walk down the street without spotting the iconic Realisation Par leopard silk midi skirt. Now, Gen Z can't get enough of their sheer and lace pieces, and their collection of graphic tees is simply irresistible.

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Mirror Palais

If your vibe is all about luxury, Parisian elegance, and a touch of romance, then Mirror Palais is the brand for you. This brand has taken Instagram by storm, and for good reason. Their pieces are absolutely dreamy, and once you put them on, you won't want to take them off.

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House of CB

This London-based brand has been on the rise for years, but now that they've made their way into more American locations, including Nordstrom, the Gen Z obsession is reaching new heights. Personally, I can't get enough of House of CB. If you're in search of a stunning dress for a wedding or special occasion, I highly recommend starting your search with House of CB. They offer an incredible selection of beautiful dresses that will make it difficult to choose just one.

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Paloma Wool 

Paloma Wool is such a cool-girl brand. Everything about it, from the designs to the fabric choices, just oozes coolness. I haven't had the chance to get my hands on a Paloma Wool piece yet, but whenever I see my friends wearing the brand, it instantly makes me want to head straight to my nearest Nordstrom and try on everything from Paloma Wool.

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