I'm A Gen Z Fashion Editor, and These 31 Black Friday Deals Are My Priority

Over the years I've learned to think smarter (and harder) about shopping during Black Friday. I remember digging through sale bins at Forever21 at 1 AM after Thanksgiving, and to be honest, while it gave me a rush, I never ended up getting much wear out of the "deals" I was so ecstatic about. Now, I take a more strategic approach. I take note of all the proposed discounts, go through my already existing shopping wishlist, and of course, take recommendations from my fellow editors. And since studying the proposed sales isn't your job like it is mine, you can sit back and use my research to help upgrade your shopping experience today. To ensure this, I went through the best sales of the season to bring the 30 buys you don't want to miss out on. They're fashion editor (and Gen Z) approved, so I promise there is nothing but cool and standout picks ahead.

Keep scrolling to find something you'll actually end up wearing. Here's to full carts and full hearts. Happy shopping!

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Associate Fashion Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.