I'm a Gen Z Beauty Editor—Here's Every Product I'm Eyeing for My Birthday
Something special is happening next week: I’m turning 23. Obviously, a birthday shopping spree is necessary because I finally have a legitimate excuse to get my hands on the new makeup and skincare I’ve been eyeing. I’m a Gen Zer, so TikTok is a huge part of how I discover the latest trendy beauty products. I have a penchant for novelty, and since there’s always something new popping up on my FYP, I’m going to treat myself to some new launches, celebrity favorites, and editor-approved gems. Life is all about balance, so this list has a little bit of everything at every price point, including a magical $5 highlighter and a peachy perfume that’s upwards of $600. Keep reading to see my complete birthday wish list.
Press-on nails are an inexpensive way to instantly feel 10 times more glamorous. I love the iridescent chrome finish on these.
This TikTok-viral skin tint is the perfect makeup-skincare hybrid. And it comes in 40 shades.
Aptly named Hi Maintenance, this light-pink shade is giving birthday queen.
Rose quartz represents love, so every time I use this face roller, it’s a reminder to love myself.
In case you were wondering, supermodels use this mask before events, so I’m obviously using it on my birthday (and beyond).
Chanel lipstick is a celeb favorite. I’m picking up this delicate petal-pink shade.
These ultra-pigmented shadows will make your lids pop like no other. Everyone from my makeup-loving bestie to WWW’s executive beauty director loves them.
E.l.f. Cosmetics has tons of affordable gems. This liquid filter is beloved by editors, beauty gurus, and celebs.
To be honest, the packaging alone makes this lippie worth the splurge. But it also has a super-creamy and hydrating formula.
A must in every skincare routine, this serum has B5 and hyaluronic acid, two powerful ingredients that give all-day hydration.
Yep, I’m getting all three shades of this highlighter: frosty vanilla, champagne shimmer, and sparkly peach.
Sofia Richie Grainge wore this on her wedding day, so you know it’s good.
How gorgeous is the rose detail? The coral shade is also the perfect pop of color for your cheeks.
This viral balm is a new favorite among the WWW beauty editors. I love the silky-smooth, high-shine formula and tingly sensation from the menthyl lactate.
You probably already know that this life-changing mascara caused quite a stir on TikTok, and for good reason. If you haven’t tried it yet, you have to experience what the hype is about.
I know red blush sounds scary, but it actually gives your cheeks the most adorable natural flush. This one has been my go-to shade. I used to avoid blush, so that’s saying a lot.
This serum helps to amplify your skin’s natural hyaluronic acid levels. Having glazed skin 24/7 is a must for me, so it’s going in my cart.
This Balmain hair mask has white-pearl and violet pigments to eliminate brassiness and give you goddess-level hair.
This editor-favorite lip stain packs a punch and comes in six bold colors.
Holographic packaging and a lit-from-within radiance? Yes, please.
If you asked me what the most talked-about skincare product is in the WWW office, this superstar serum takes the cake.
I’ve always loved everything peach: peach pie, fresh peaches, peach body butter, and now peach perfume. This one is proof that fruity scents are still chic.
A body scrub is a must in my shower routine, and I���ve been dying to try this one from cult-favorite bodycare brand Nécessaire.
Bethenny Frankel says this highlighter is elite. She loves the one that has purple, pink, and white shades.
A silky-smooth matte lipstick with a subtle, light-reflecting sparkle? Say no more. I also love the futuristic packaging.
This prismatic golden-bronze highlighter is a literal work of art.
What is baked blush, you ask? It’s a cream formula that’s been slowly heated into a powder. You can expect a velvety-smooth texture and next-level color payoff.
Yes, an effective, budget-friendly lip plumper does exist. This one has coconut oil for a flawless application that will give you the juiciest lips imaginable.
This serum has botanical ingredients such as cucumber and thyme, which are essential to help calm the skin.
I love a cat eye. It’s amazing how much a little flick can open up your eyes.
A natural sun-kissed tan always makes me feel so much more confident. I love that this one also has moisturizing ingredients such as raspberry seed oil, aloe vera, and vitamin E.
Sometimes, my skin just needs to chill out. The calming dipeptides and cooling hyaluronic acid in this mask help make that happen.
This lip plumper contains La Mer’s Miracle Broth elixir as well as potent antioxidants and marine extracts.
The shiny pink jar drew me in, but ingredients—yoshino cherry extract and sakura-bright complex—made me keep this on my vanity.
I’ve been seeing the red-nail theory everywhere, and I want to test it out for myself.
This celeb derm’s skincare line is the best of the best, so naturally, his bodycare is next-level, too. I’ll be using this scrub for baby-soft skin on my birthday (and every day).
Emma is an associate beauty editor of branded content. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.
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