I Made My Business a Self-Care Sanctuary—I Prioritize These Practices Every Day
The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of cool fashion people, editors, makeup artists, hairstylists, and estheticians—all the people we trust the most. Get ready for a behind-the-scenes look at all the can’t-live-without products that make their worlds go ’round.
I love a self-care moment, and I always ask for my colleagues’ expert recommendations for the best spots to pamper myself. So when multiple editors told me to get a massage at The Now during my most recent trip to L.A., I immediately booked an appointment at the West Hollywood boutique. The space is carefully designed to invoke a sense of peace, mindfulness, and of course, presence in the now. I had the most relaxing massage of my life with gua sha, hemp calm balm, and deep-tissue enhancements. Afterward, I met Gara Post, the woman behind the self-care sanctuary. She was glowing with a capital G (a testament to the power of her routine), so you bet I listened intently as she gave me the rundown on her business and daily practices.
Post grew up in NYC and is now a busy entrepreneur and working mother in L.A. Massages have always been her favorite way to unplug and relax. "The positive effects this practice has had on my mind, body, and spirit have shown me how important self-care is and have served as the inspiration behind The Now,” she told me. She also credits meditation and breath work for helping her succeed in business. "They’ve taught me that you can’t control what life brings, but you can manage how you react and respond,” she said. "Learning to be flexible and open to new ways of executing and evolving has helped us scale the brand.”
When it comes to Post’s daily nonnegotiables, she starts with a solid morning routine: "Every morning, I prioritize exercise, meditation, and practices like dry-brushing or contrast therapy. This helps set my day up for success.” For a midday reset, she does an intention deck reading and a palo santo cleanse to keep her energy balanced. And her evenings are all about staying grounded and grateful—she spends time with her family and dogs and finishes off the day by journaling, reading, or meditating. Want to know the exact products she uses in her elite wellness routine? Keep reading to see her top picks and why she loves them.
"I start every day by applying a pair of these hydrating eye masks to help brighten and de-puff my under-eyes. Pro tip: Store them in the refrigerator for an added boost.”
"I’m a big fan of the entire Biologique Recherche line. My go-to facialist, Camille Fields, recommended this serum. It’s changed the texture of my skin and helped mitigate my rosacea.”
"This has been a game changer for me on long flights or while on the go. It provides the perfect amount of hydration and doubles as a nourishing hand cream.”
"I’m all about scalp health right now. This scalp serum elevates my haircare game and is perfect for an at-home scalp massage. My kids are big fans of this product, too.”
"I love all of Biologique’s products, but this one and the colostrum are at the top of my list.”
"This tinted sunscreen provides the perfect amount of protection and daily coverage. I apply an extra layer before heading out on a hike.”
"I’m such a fan of Rare Beauty. This liquid blush is a must-have in your makeup routine. It gives you a sun-kissed glow.”
"Who doesn’t love glowing skin? Red and blue light therapy helps boost collagen and reduce fine lines and wrinkles. It even helps with those occasional breakouts we all have.”
"This foundation provides a great amount of coverage for daily wear. It gives you a radiant glow without feeling too heavy on your skin.”
"I constantly reach for this product throughout the day. It revitalizes your lips and provides the perfect glossy finish.”
"This is a staple scent for me. I’ve been wearing it for years.”
"I like to keep this on my nightstand to unwind before bed. It's a multitasking muscle rub that’s perfect for treating tired, tight muscles and is boosted by hemp-derived CBD.”
"I’ve been drinking Sakara’s Detox Tea regularly for years. Not only does it taste great, but it also supports digestion and immunity.”
"My meditation and breath-work practice has leveled up with this at-home infrared mat.”
"Daily dry-brushing increases circulation and lymphatic drainage, which supports detoxification, boosts immunity, and reduces cellulite. It also exfoliates, so it gives you smooth, glowing skin.”
"I love to use this hydrating, balancing face mist for a midday pick-me-up.”
"I’ve started incorporating this supplement daily for added energy and cognitive support. It has a boost of nootropics and adaptogens like rhodiola, reishi, and ashwagandha.”
"Traditional Chinese medicine is so powerful. Ear seeds are an easy entry point for those interested in the healing benefits of acupressure.”
"When I’m in need of an energy shift, I like to light some palo santo and pull an Inner Compass card to remind myself to live in the now.”
Emma is an associate beauty editor of branded content. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.
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