The "Ugly" New Sneakers Copenhagen Girls Are Buying Today
Brace yourselves: The "ugly" shoe trend shows no signs of slowing down. Adidas and Marc Jacobs are among the brands that have kept it going lately, and now Ganni is the latest to fuel our interest in the offbeat trend. The cult Copenhagen-based brand—which is a favorite of every fashion girl, Danish or otherwise—just launched its new Alana Sneakers ($364), and Ganni's die-hard customers will definitely go crazy for them.
Juxtaposed with girly pink socks and a cute floral skirt, the sneaker-boot hybrid has street style written all over it. Given Ganni's huge boost in sales—it's now one of Net-a-Porter's biggest contemporary labels—we have a feeling these new shoes will sell like lightening.
Scroll down to see Ganni's new sneakers and shop them for yourself.
Next up, shop the $35 leggings all your friends will ask you about.
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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