I Keep Seeing This One Jumper Everywhere and Think It's Worth the Investment

If you spent the downtime over Christmas break like I did (catching up with Instagram while binging Netflix, obviously), then you will probably have spotted one jumper cropping up again and again. Ganni’s scarf-neckline cable-knit jumper is a thing of beauty, and it is a piece we would definitely consider to be a modern classic here at Who What Wear. So it’s no wonder so many influencers and editors have taken the plunge and added it to their wardrobes already. 

Shall we talk about what makes it so great? Well, firstly, the cable-knit pattern is so timeless, looks expensive—especially in cream—and is always one of the items on my winter capsule list. The traditional knit makes even the simplest pair of jeans look super luxe and cosy. Secondly, it’s versatile. I’ve added some examples below of how fashion girls have been wearing it so far, but it seems to look great over leggings, with jeans and even with smart trousers. 

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(Image credit: @clairewakeman)

And finally, the thing that’s convincing me most that Ganni’s latest knit is worth the investment (at £345, it is an investment) is its longevity. I like that it’s on-trend enough to get me really excited about wearing it right now, and the scarf neckline and slightly oversized fit keep it feeling fresh, but it’s also simple enough to be brought out winter after winter. I see a lot of cult fashion items come and go, but there’s no doubt this knit will be worn for years. 

It’s still in stock online for now, so keep scrolling if you’d like to shop Ganni’s jumper or one of the other brilliant cable-knit jumpers I found.

Influencers wearing Ganni’s cable-knit jumper:

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(Image credit: @hannahlewisstylist)

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(Image credit: @pernilleteisbaek)

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(Image credit: @clairewakeman)

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(Image credit: @hannahlewisstylist)

Shop Ganni’s cable-knit jumper:

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Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.