These 5 Swim Brands Are Every French Woman's Secret Weapons

I lied and said it only took hours, but I spent an entire week researching swimwear trends, and I am now obsessed with the entire category. While I had fun finding out which swimsuits are expected to be big next—and shopping for them, too—I decided I wanted to spend more time with the classics. You know, those swimsuits that really, truly aren't going anywhere. When it comes to anything timeless, I know exactly where to turn: the French gal.
French swimwear brands aren't easy to come by, but those available are pretty damn good. One of my latest fantasies is to spend a summer hopping from yacht to yacht in the South of France. Whether or not I achieve that dream anytime soon, I'm still going to make myself feel like it's happening by shopping these French brands that European women swear by. This American is officially on board too.
1. OSÉREE
This brand brings on the pool party in all the right ways. The influence is real. Since Oséree launched its glitz and glam pieces, I've seen many other brands follow suit.
If you're more traditional, dip your toes into some glitter with this suit.
2. ERES
Elevated, chic, and so timeless, Eres is everything French girls define themselves as. The brand designs its pieces with functionality in mind, so if you are a water-sport type of person, you'll definitely be into this.
3. LESLIE AMON
You can always find unique and elevated pieces in a French girl's closet, and this brand brings just that. The designer herself tests every swimsuit when dry and wet to ensure they're up to her standards, which must be high because every piece is award-winning.
4. YSÉ PARIS
This brand is as French as it gets. Welcome to that boutique in Paris that you had so much fun shopping at but couldn't find its pieces ever again. It's direct-to-consumer, so it's unlikely you'll accidentally be matching your friend.
5. ISABEL MARANT
And for the high-fashion take, we turn to Isabel Marant. The designer has been wowing us with her runway shows for years, never failing to turn heads. Her swimwear collection does just the same.
More swimwear French girls love:
Honorable mention goes to Totême. Every editor's favorite brand dabbles a bit in swimwear.
Also, I have to tell you about the five swimwear trends that will go viral in 2023.
Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
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